KFC made a winterized outdoor basketball court in Toronto

The place, designed by Narrative, comes with pre-warmed basketballs, puffer jerseys and DJs on the weekend

Published On
Feb 22, 2023
A photo of the KFCourt at night

Editor's Pick

Looking to shoot some winter buckets in Toronto? KFC has you covered.

Working with the agency Narrative, the chicken chain has opened a winterized basketball court under the Gardiner Expressway, at The Bentway, and is partnering with Raptors star Gary Trent Jr. to launch “Buckets Are Life,” a campaign that taps into Canada’s love of basketball.

The court is pretty snazzy. It comes with bucket hoops, pre-warmed basketballs, DJs on select Fridays and Saturdays courtesy of LiveNation, a Pepsi-sponsored warming hut, KFC food on select days (and an UberEats promo code for a future KFC order), and limited-edition, No. 11 Puffer Jerseys (a reference to the 11 herbs and spices).

Plus, you may become a stone-cold three-point shooter in the process.

A photo of KFC's winterized basketball court in Toronto

A photo of KFC's winterized basketball court in Toronto

A photo of KFC's winterized basketball court in Toronto

KFCourt will be open to the public seven days a week, snow or shine. Visit KFCourt.ca to reserve a spot. Private bookings cost $5 for a 45-minute slot, with all proceeds going to local charity Jump Thru Hoops. Trent Jr. will even be visiting the court to teach fans how to get buckets like him.

“Canadians love for Finger Lickin’ Good buckets is matched only by their love of buckets on the basketball court,” says Azim Akhtar, director of marketing at KFC Canada. “That’s why we wanted to bring these two worlds together like only KFC can and create an epic winterized court that feeds Canadians’ growing passion for basketball.”

The larger campaign includes game night offers. Through the KFC App and on KFC.ca, consumers will save $5 when they spend $25 on game nights, starting Feb. 13. The “Buckets Are Life” campaign will extend to OOH and TV as well. (When LeBron James broke the NBA scoring record recently, KFC honored him with a billboard above the Gardiner Expressway.)

A photo of KFC's No. 11 puffer jerseys

A photo of KFC's winterized basketball court in Toronto

A photo of KFC's winterized basketball court in Toronto


Feb 22, 2023
Client :
KFC Canada
Agency :
Chief Marketing Officer :
Katherine Bond-Debicki
Director Marketing :
Azim Akhtar
Director Performance Marketing :
Telly Carayannakis
Brand Communications Manager :
Laura Mallozzi
Chief Creative Officer :
Joseph Bonnici
Executive Creative Director :
Jessie Sorell
Associate Creative Director :
Katherine Flores
Associate Creative Director :
Kyle Simons
Copywriter :
Rahman Sobrie
Art Director :
Karen Ganeshwarran
Senior Producer :
Katie Link
Managing Director :
Cathy Mitchell
Account Director :
Katie Mills
Vice President :
Lauren Baswick
Director :
Melissa Da Costa
Sr. Account Manager :
Jaclyn Kirk
Project Manager :
Shireen Shah
Production Company :
Tier Zero
Director :
Charlie Lindsay
Director :
Due Pinlac
Director of Photography :
Kris Belchevski
Line Producer :
Trae Nguyen
Executive Producer :
Julian Nieva
Food Stylist :
Adele Shaw
Editorial Company :
Editor :
Tim Pienta
Editorial Executive Producer :
Katie Link
VFX & Finishing :
Darling VFX
VFX Artist :
Lauren Rempel
VFX Assistant :
Faith Clark
VFX Producer :
Morgan Campbell
Color :
Darling VFX
Colorist :
Kassi Bellamy
Assistant Colorist :
Jesse Hilton
Color Producer :
Morgan Campbell
Music & Sound :
Grayson Matthews
Music & Audio Creative Director :
Tyson Kuteyi
Music & Audio Executive Producer :
Kelly McCluskey
Sound Engineer :
Brian Bernard

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