Looking to shoot some winter buckets in Toronto? KFC has you covered.
Working with the agency Narrative, the chicken chain has opened a winterized basketball court under the Gardiner Expressway, at The Bentway, and is partnering with Raptors star Gary Trent Jr. to launch “Buckets Are Life,” a campaign that taps into Canada’s love of basketball.
The court is pretty snazzy. It comes with bucket hoops, pre-warmed basketballs, DJs on select Fridays and Saturdays courtesy of LiveNation, a Pepsi-sponsored warming hut, KFC food on select days (and an UberEats promo code for a future KFC order), and limited-edition, No. 11 Puffer Jerseys (a reference to the 11 herbs and spices).
Plus, you may become a stone-cold three-point shooter in the process.
KFCourt will be open to the public seven days a week, snow or shine. Visit KFCourt.ca to reserve a spot. Private bookings cost $5 for a 45-minute slot, with all proceeds going to local charity Jump Thru Hoops. Trent Jr. will even be visiting the court to teach fans how to get buckets like him.
“Canadians love for Finger Lickin’ Good buckets is matched only by their love of buckets on the basketball court,” says Azim Akhtar, director of marketing at KFC Canada. “That’s why we wanted to bring these two worlds together like only KFC can and create an epic winterized court that feeds Canadians’ growing passion for basketball.”
The larger campaign includes game night offers. Through the KFC App and on KFC.ca, consumers will save $5 when they spend $25 on game nights, starting Feb. 13. The “Buckets Are Life” campaign will extend to OOH and TV as well. (When LeBron James broke the NBA scoring record recently, KFC honored him with a billboard above the Gardiner Expressway.)