KFC's latest U.K. campaign takes the brand's famous "finger-lickin' good" tagline and gives it a new twist—by setting it to the soundtrack of a Chopin classic.
The campaign, by Mother London, includes a film, seen here, depicting a variety of people reverently licking their fingers post-KFC in time with the piano notes of Chopin’s Nocturne op. 9 No.2—as if each lick coincides with the strike of a key. Nicolai Fuglsig at MJZ directed the spot.
OOH work will also focus on the legendary finger lick, with the words: "It's" and "good" positioned around the mouths of people licking their fingers. There will also be a content series focused on finger licking etiquette.
"This campaign will re-ignite the meaning back into the phrase we all know and grew up with," said Dhiren Karnani, marketing manager at KFC UK & Ireland in a statement.
Globally, it seems as if KFC is starting to shine a light around the classic tagline. In the Middle East, it also just debuted an effort that turned its restaurant collateral into napkins, so that people can more easily chow down utensil-free.