DJ Khaled is the latest celebrity to reflect on his rise to success in another inspirational spot for Ciroc, the Diageo vodka brand for which rap mogul Sean Combs (Puff Daddy) carries out all U.S. strategic marketing.
In the ad, by 72andSunny New York, Khaled describes how "25 years of blood sweat and tears" propelled him to the top. "I'm living proof of a dream come true," he says. The fast-paced spot intersperses film of Khaled riding a jet ski with old footage of the DJ as he describes how he started in a garage making mixtapes, and worked 24 hours around the clock to become not just a radio DJ, but "THE" best DJ.
Combs himself, who mused on his own work ethic in the first ad of the latest campaign, and whose career was an inspiration for Khaled, appears at the end of this one, greeting his friend Khaled on a jetty with a bottle of Ciroc Mango.
Zachary Heinzerling at Epoch was the director.