DJ Khaled Muses on '25 Years of Blood Sweat and Tears' in Latest Ciroc Spot

Celebrity DJ Was Inspired by Vodka Brand's Marketing Guru Sean Combs

Published On
Oct 24, 2016

Editor's Pick

DJ Khaled is the latest celebrity to reflect on his rise to success in another inspirational spot for Ciroc, the Diageo vodka brand for which rap mogul Sean Combs (Puff Daddy) carries out all U.S. strategic marketing.

In the ad, by 72andSunny New York, Khaled describes how "25 years of blood sweat and tears" propelled him to the top. "I'm living proof of a dream come true," he says. The fast-paced spot intersperses film of Khaled riding a jet ski with old footage of the DJ as he describes how he started in a garage making mixtapes, and worked 24 hours around the clock to become not just a radio DJ, but "THE" best DJ.

Combs himself, who mused on his own work ethic in the first ad of the latest campaign, and whose career was an inspiration for Khaled, appears at the end of this one, greeting his friend Khaled on a jetty with a bottle of Ciroc Mango.

Zachary Heinzerling at Epoch was the director.


Oct 24, 2016
Brand :
Client :
Director :
Zachary Heinzerling
Production Company :
Epoch Films
Agency :
72andSunny-New York
Executive Creative Director :
Guillermo Vega
Creative Director :
Adolfo Alcala
Creative Director :
Brandon Pierce
Senior Designer :
Chena Stephens
Senior Writer :
Nick Panayotopoulos
Designer :
Pedro Sampaio
Junior Writer :
Colin Frawley
Director, Strategy :
Tim Jones
Director, Strategy :
Tom Callard
Junior Strategist :
Neha Bhatia
Managing Director :
James Townsend
Group Brand Director :
Mabel Chin
Group Brand Director :
Karla Stewart
Senior Brand Manager :
Ricardo Hieber
Brand Manager :
Chelsea Kim
Director, Production :
Lora Schulson
Senior Producer :
Ryan Chong
Junior Producer :
Emma Ogiens
Art Producer :
Brigitte Bishop
Senior Business Affairs Manager :
Quentin Perry
Business Affairs Manager :
Carla Curry
Business Affairs Coordinator :
Emily Dalton
Chief Marketing and Innovation Officer :
James Thompson
Senior Vice President :
Matthew Bruhn
Senior Vice President :
Dan Sanborn
Brand Director :
Ryan Robertson
Senior Brand Manager :
Mwanza Lumumba
Brand Manager :
Kelly Cravens
PR and Marketing Manager :
Alisa Jacobs
Partnership :
Combs Wine & Spirits
President :
Dia Simms
Senior Vice President :
Andrea Sengara
Production Company :
Producer :
Mary Livingston
1st Assistant Director :
Miles Johnstone
Managing Director, Executive Producer :
Zachary Heinzerling
Executive Producer :
Melissa Culligan
Director, Photography :
Stuart Winecoff
Production Designer :
Alexandra Schaller
Costume Designer :
Jennifer Johnson
Key Grip :
Charlie McGowan
Gaffer :
Frank LaMaire
Editorial Company :
Editor :
Ben Jordan
Editor :
Annie Perri
Assistant Editor :
Trevor Myers
Assistant Editor :
Erica Thompson
Producer :
Sari Resnick
Visual Effects :
Executive Producer :
Charlotte Arnold
Senior Visual Effects Producer :
Megan Sweet
Shoot Supervisor :
Iwan Zwarts
Compositing Supervisor :
Daniel Morris
Flame Artist :
Daniel Morris
Color :
Company 3
Colorist :
Tom Poole
Senior Color Producer :
Clare Movshon
Sound Design/Mix Company :
Heard City
Executive Producer :
Talia Rodgers
Executive Producer :
Sasha Awn
Executive Producer :
Gloria Pitagorsky
Music Composition :
Composer :
Part A WeAreTheodore / Paul-tienne CT
Composer :
Part B Hustle by Puff Daddy licensed via BadBoy & Sony

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Project Type