DJ Khaled Muses on '25 Years of Blood Sweat and Tears' in Latest Ciroc Spot
Celebrity DJ Was Inspired by Vodka Brand's Marketing Guru Sean Combs
Editor's Pick
DJ Khaled is the latest celebrity to reflect on his rise to success in another inspirational spot for Ciroc, the Diageo vodka brand for which rap mogul Sean Combs (Puff Daddy) carries out all U.S. strategic marketing.
In the ad, by 72andSunny New York, Khaled describes how "25 years of blood sweat and tears" propelled him to the top. "I'm living proof of a dream come true," he says. The fast-paced spot intersperses film of Khaled riding a jet ski with old footage of the DJ as he describes how he started in a garage making mixtapes, and worked 24 hours around the clock to become not just a radio DJ, but "THE" best DJ.
Combs himself, who mused on his own work ethic in the first ad of the latest campaign, and whose career was an inspiration for Khaled, appears at the end of this one, greeting his friend Khaled on a jetty with a bottle of Ciroc Mango.
Zachary Heinzerling at Epoch was the director.
Credits
- Date
- Oct 24, 2016
- Brand :
- Ciroc
- Client :
- Ciroc
- Director :
- Zachary Heinzerling
- Production Company :
- Epoch Films
- Agency :
- 72andSunny-New York
- Executive Creative Director :
- Guillermo Vega
- Creative Director :
- Adolfo Alcala
- Creative Director :
- Brandon Pierce
- Senior Designer :
- Chena Stephens
- Senior Writer :
- Nick Panayotopoulos
- Designer :
- Pedro Sampaio
- Junior Writer :
- Colin Frawley
- Director, Strategy :
- Tim Jones
- Director, Strategy :
- Tom Callard
- Junior Strategist :
- Neha Bhatia
- Managing Director :
- James Townsend
- Group Brand Director :
- Mabel Chin
- Group Brand Director :
- Karla Stewart
- Senior Brand Manager :
- Ricardo Hieber
- Brand Manager :
- Chelsea Kim
- Director, Production :
- Lora Schulson
- Senior Producer :
- Ryan Chong
- Junior Producer :
- Emma Ogiens
- Art Producer :
- Brigitte Bishop
- Senior Business Affairs Manager :
- Quentin Perry
- Business Affairs Manager :
- Carla Curry
- Business Affairs Coordinator :
- Emily Dalton
- Chief Marketing and Innovation Officer :
- James Thompson
- Senior Vice President :
- Matthew Bruhn
- Senior Vice President :
- Dan Sanborn
- Brand Director :
- Ryan Robertson
- Senior Brand Manager :
- Mwanza Lumumba
- Brand Manager :
- Kelly Cravens
- PR and Marketing Manager :
- Alisa Jacobs
- Partnership :
- Combs Wine & Spirits
- President :
- Dia Simms
- Senior Vice President :
- Andrea Sengara
- Production Company :
- Epoch
- Producer :
- Mary Livingston
- 1st Assistant Director :
- Miles Johnstone
- Managing Director, Executive Producer :
- Zachary Heinzerling
- Executive Producer :
- Melissa Culligan
- Director, Photography :
- Stuart Winecoff
- Production Designer :
- Alexandra Schaller
- Costume Designer :
- Jennifer Johnson
- Key Grip :
- Charlie McGowan
- Gaffer :
- Frank LaMaire
- Editorial Company :
- Work
- Editor :
- Ben Jordan
- Editor :
- Annie Perri
- Assistant Editor :
- Trevor Myers
- Assistant Editor :
- Erica Thompson
- Producer :
- Sari Resnick
- Visual Effects :
- Blacksmith
- Executive Producer :
- Charlotte Arnold
- Senior Visual Effects Producer :
- Megan Sweet
- Shoot Supervisor :
- Iwan Zwarts
- Compositing Supervisor :
- Daniel Morris
- Flame Artist :
- Daniel Morris
- Color :
- Company 3
- Colorist :
- Tom Poole
- Senior Color Producer :
- Clare Movshon
- Sound Design/Mix Company :
- Heard City
- Executive Producer :
- Talia Rodgers
- Executive Producer :
- Sasha Awn
- Executive Producer :
- Gloria Pitagorsky
- Music Composition :
- Puff
- Composer :
- Part A WeAreTheodore / Paul-tienne CT
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