Robert de Niro goes hipster in campaign for Kia's Niro electric cars

Is it just us or is Robert de Niro becoming Hollywood pitchman of the moment? The "Goodfellas" and "Meet the Parents" actor recently appeared in a U.K. ad for baked goods brand Warburtons, and here he pops up again in a pan-European campaign for Kia. In a way, it's a no-brainer for agency Innocean to have cast him; Kia's new range of electric crossover vehicles is called the "e-Niro." Some of the ads, directed by Hungry Man's Bryan Buckley, work better than others, like the spot above, in which he dresses as a hipster, having seen that the script called for a "trendy version of the Niro." There's another ad, below, where he gets so comfortable in the car that he orders a pizza delivery there. The various executions also explain some of the benefits of the e-Niro range, which was unveiled at the Paris Motor Show—such as its 455-kilometre electric driving range, infotainment features, energy harvesting technologies and crossover design.

Robert de Niro goes hipster in campaign for Kia's Niro electric cars

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