Robert de Niro goes hipster in campaign for Kia's Niro electric cars

Pan-European ads by Innocean promote the e-Niro range

Published On
Jul 03, 2019

Editor's Pick

Is it just us or is Robert de Niro becoming Hollywood pitchman of the moment? 

The "Goodfellas" and "Meet the Parents" actor recently appeared in a U.K. ad for baked goods brand Warburtons, and here he pops up again in a pan-European campaign for Kia. In a way, it's a no-brainer for agency Innocean to have cast him; Kia's new range of electric crossover vehicles is called the "e-Niro."

Some of the ads, directed by Hungry Man's Bryan Buckley, work better than others, like the spot above, in which he dresses as a hipster, having seen that the script called for a "trendy version of the Niro." There's another ad, below, where he gets so comfortable in the car that he orders a pizza delivery there. 

The various executions also explain some of the benefits of the e-Niro range, which was unveiled at the Paris Motor Show—such as its 455-kilometre electric driving range, infotainment features, energy harvesting technologies and crossover design. 


Jul 03, 2019
Client :
Agency :
Chief Creative Officer :
Gabriel Mattar
Executive Creative Director :
Ricardo Wolff
Creative Team :
Nicolas Holz
Creative Team :
Ahmet Kilic
Creative Team :
Pedro Lourenço
Creative Team :
José Gomes
Account Management :
Oliver Novak
Account Management :
Elif Azakli Alaz
Agency Producer :
Michael Endres
Coordinating Director :
Kirstyn Lee
Director :
Bryan Buckley
Production Company :
Hungry Man
Post Production Offline :
Post Production Online :
Music :
Asch and Spencer
Photographer :
Jens Koch
Photo Producer :
Rocco Kopecny
Social Media :
Herren der Schöpfung
Artist Clearance and Negotiation :
Mark Fosbueary
VP Marketing :
Artur Martins
GM Communication :
Valentina Orena
Marketing/Campaign Manager :
Verena Wahl
Marketing/Campaign Assistant Manager :
Ana Furlan-Feiereis
Executive Producer :
Mino Jarjoura
Producer :
Matt Lefebvre
Director of Photography :
Scott Henriksen

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