Robert de Niro goes hipster in campaign for Kia's Niro electric cars

Pan-European ads by Innocean promote the e-Niro range

Published On
Jul 03, 2019

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Is it just us or is Robert de Niro becoming Hollywood pitchman of the moment? 

The "Goodfellas" and "Meet the Parents" actor recently appeared in a U.K. ad for baked goods brand Warburtons, and here he pops up again in a pan-European campaign for Kia. In a way, it's a no-brainer for agency Innocean to have cast him; Kia's new range of electric crossover vehicles is called the "e-Niro."

Some of the ads, directed by Hungry Man's Bryan Buckley, work better than others, like the spot above, in which he dresses as a hipster, having seen that the script called for a "trendy version of the Niro." There's another ad, below, where he gets so comfortable in the car that he orders a pizza delivery there. 

The various executions also explain some of the benefits of the e-Niro range, which was unveiled at the Paris Motor Show—such as its 455-kilometre electric driving range, infotainment features, energy harvesting technologies and crossover design. 

Credits

Date
Jul 03, 2019
Client:
Kia
Agency:
Innocean
Chief Creative Officer:
Gabriel Mattar
Executive Creative Director:
Ricardo Wolff
Creative Team:
Nicolas Holz
Creative Team:
Ahmet Kilic
Creative Team:
Pedro Lourenço
Creative Team:
José Gomes
Account Management:
Oliver Novak
Account Management:
Elif Azakli Alaz
Agency Producer:
Michael Endres
Coordinating Director:
Kirstyn Lee
Director:
Bryan Buckley
Production Company:
Hungry Man
Post Production Offline:
CARTEL
Post Production Online:
Harvest
Music:
Asch and Spencer
Photographer:
Jens Koch
Photo Producer:
Rocco Kopecny
Social Media:
Herren der Schöpfung
Artist Clearance and Negotiation:
Mark Fosbueary
VP Marketing:
Artur Martins
GM Communication:
Valentina Orena
Marketing/Campaign Manager:
Verena Wahl
Marketing/Campaign Assistant Manager:
Ana Furlan-Feiereis
Executive Producer:
Mino Jarjoura
Producer:
Matt Lefebvre
Director of Photography:
Scott Henriksen

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