The Kia Hamsters Kick Off a Fun-Filled, Musical Summer Bash in Brand's Latest Ad
The Furry Posse Returns With a Multi-Instrumental Extravaganza Featuring Nathaniel Rateliff
Editor's Pick
The Kia Soul hamsters are back to kick-off the summer season in another fun-filled ad from David & Goliath. The furry mascots long have been associated with thumping dance beats since they were introduced in 2009, but in this latest ad, they kick off a multi-genre musical duel with Nathaniel Rateliff, lead singer of the folk-soul R&B band Nathaniel Rateliff and the Night Sweats.
The spot opens with Rateliff in the park plucking the opening notes of Arthur "Guitar Boogie" Smith's tune "Dueling Banjos," perhaps most infamously known as the backdrop to the dark story of the 1972 film "Deliverance."But the song is all about positivity in this ad.
The Kia Hamsters happen by and one of them "responds" to Rateliff's challenge with his own banjo, leading into a full-blown performance by the hamster posse. That sets off a musical siren that beckons other musicians from around the city--percussion players, brass performers, even a sitar player--to come join in on the fun.
The tag reads, "The World Needs More Soul."
See how Kia and David and Goliath pulled it all off in the Behind the Scenes video.
Credits
- Date
- May 26, 2016
- Brand :
- Kia
- Client :
- Kia
- Founder and Chairman :
- David Angelo
- Chief Creative Officer :
- Colin Jeffery
- Chief Digital Officer :
- Mike Geiger
- President :
- Brian Dunbar
- Chief Strategy Officer :
- Seema Miller
- Director, Creative Services :
- Frannie Rhodes
- Creative Director :
- Basil Cowieson
- Creative Director :
- Greg Buri
- Creative Director :
- Yo Umeda
- Associate Creative Director :
- Robert Casillas
- Art Director :
- Robert Casillas
- Associate Creative Director :
- Courtney Pulver
- Copywriter :
- Courtney Pulver
- Copywriter :
- Gary du Toit
- Associate Creative Director :
- Devin Heatley
- Copywriter :
- Devin Heatley
- Interactive Art Director :
- Bernice Chao
- Senior Project Manager :
- Kemit Ray
- Director, Broadcast Production :
- Paul Albanese
- Executive Broadcast Producer :
- Curt O'Brien
- Junior Producer :
- Natalia Celis
- Director, Art Production :
- Andrea Mariash
- Senior Print Production Manager :
- Elisa Atwood
- Director, Production :
- Peter Bassett
- Digital Producer :
- Justine Kleeman
- Managing Director :
- Jeff Moohr
- Group Account Director :
- Mike O'Malley
- Management Supervisor :
- Aleks Rzeznik
- Account Supervisor :
- Tara Poosti
- Account Executive :
- Jenavieve Cazares
- Account Director :
- Jeanann Grubbs
- Account Supervisor :
- Sarah Kirsch
- Planning Director :
- Andrew Lynch
- Senior Planner :
- Ed Gibson
- Senior Digital Strategist :
- Rachel Fletcher
- Senior Social Strategist :
- Natalie Gomez
- Business Affairs Director :
- Rodney Pizarro
- Business Affairs Associate Manager :
- Daniella Vargas
- Product Information Manager :
- Russell Wortman
- Product Information Manager :
- Mark McNaul
- Production Company :
- Radical Media
- Director :
- Colin Jeffery
- Director, Photography :
- Toby Irwin
- President :
- Frank Scherma
- Head of Production :
- Cathy Dunn
- Producer :
- Kathy Rhodes
- Editorial Company :
- Union Editorial
- Editor :
- Jim Haygood
- Assistant Editor :
- Jedidiah Stuber
- President/Managing Partner :
- Michael Raimondi
- Executive Producer :
- Joe Ross
- Visual Effects :
- Jamm Visual
- CG Lead/Visual Effects Supervisor :
- Andy Boyd
- Lead Compositor/Visual Effects Supervisor :
- Jake Montgomery
- Flame Artist :
- Patrick Munoz
- Flame Artist :
- David Hernandez
- Nuke Artist :
- Brinton Jaecks
- Previs Lead :
- Javier Lopez-Duprey
- CG Artist :
- Zachary DiMaria
- CG Artist :
- Nha Ca Chau
- CG Modeling :
- Joel Durham
- CG Animator :
- Ellie Mason
- CG Animator :
- Evan Mayfield
- CG Tracking :
- Peregrine McCafferty
- CG Tracking :
- Amlie Guyot
- CG Tracking :
- Philippe Medina
- CG Tracking :
- Damien Bouvier
- Matte Painting :
- Roger Kupelian
- Final Master :
- Rob Ufer
- Producer :
- Ashley Greyson
- Executive Producer :
- Asher Edwards
- Photographer :
- Vincent Dixon
- Assistant Photographer :
- Michael Henika
- Agency :
- Brite Productions
- Production :
- David Safian
- Production :
- SaF Productions
- Retouching :
- Feel Good Anyway
- Composite :
- The Lab
- Licensed Music :
- Dueling Banjos
- Licensing :
- Arthur Smith
- Publishing :
- EMI
- Music and Sound :
- Squeak E. Clean Studios
- Arrangement :
- Charles Rojas
- Creative Director :
- Rob Barbato
- Executive Producer :
- Carol Dunn
- Producer :
- Chris Shaw
- Record Label :
- Bunt Records
- Producer :
- Bunt Records
- Mix :
- Lime
- Sound Engineer :
- Mark Meyuhas
- Executive Producer :
- Susie Boyajan
- Ethnomusicology :
- UCLA Herb Alpert School of Music Department
- Music Consultant :
- Steven Loza, Ph.D.
- Creative Consultant :
- Ganavya Doraiswamy, Ph.D.
- Research :
- Ganavya Doraiswamy, Ph.D.
- Creative Consultant :
- Rajana Swaminathan, Ph.D.
- Researcher :
- Rajana Swaminathan, Ph.D.
- Agency :
- David & Goliath
Need a credit fix? Contact the Creativity Editors
