Kia is taking sick kids on an immersive ride to the North Pole for the holidays
The auto brand partnered with St. Jude Children’s Research Hospital in campaign from David& Goliath, Nexus Studios
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Kia has been spreading holiday joy to sick kids in hospital with an immersive experience that transports them straight to the North Pole in a Kia electric vehicle.
The campaign, part of Kia’s year-end sales event “Season of Giving Back” campaign, was created by David&Goliath, in partnership with St. Jude Children’s Research Hospital in Memphis. The team commissioned Nexus Studios directors Factory Fifteen, who constructed a a virtual set 50 feet in diameter and 10 feet high, comprised of 296 curved LED screens around a Kia EV6 inside St. Jude Children’s Research Hospital. The vehicle was equipped with four independent hydraulic compressors to gently lift and lowerit to make it feel like it was driving through a magical winter landscape, flying through the sky, and landing on the North Pole.
“We were partly inspired by ‘The Way Home For Wolf’ children's book; in that taking us on this journey were several festive animals that travel with the children in a relay race, through snowy landscapes filled with snowflakes, to snow-filled forests, to above the clouds and into the star-filled night sky, before helping us find the North Pole,” said Paul Nicholls of Factory Fifteen in a statement. “Designing this journey and seeing it light up the car through the immersive LED stage, was nothing compared to seeing these brave children's faces light up with glee. It was a joy to work with David & Goliath and Kia, in what has become a heartfelt career highlight.”
The experience was captured in a film, seen here, running on TV and social media; the campaign will also feature broadcast radio, out-of-home, print, point-of-sale and social media extensions.
Credits
- Date
- Dec 20, 2022
- Client :
- Kia
- Agency :
- David & Goliath
- Founder & Creative Chairman :
- David Angelo
- Chief Creative Officer :
- Ben Purcell
- Executive Creative Director/Art Director :
- Frauke Tiemann
- CD / Art Director :
- Ben Sweitzer
- CD / Copywriter :
- Sammy Glicker
- Art Director :
- Tricia Knope
- Junior Copywriter :
- Lovest Watson
- Director of Broadcast Production :
- Paul Albanese
- Group Executive Producer :
- Christopher Coleman
- Executive Producer :
- Sarah Patterson
- Associate Producer :
- Dave Rowe
- Managing Director Integrated Production & Technology Services :
- Peter Bassett
- Executive Print Producer :
- Elisa Atwood
- Print Producer :
- Ariadna Vazquez
- Executive Digital Producer :
- Christian Colasuonno
- SR. Digital Producer :
- Michael Van Pelt
- Digital Producer :
- Julia Minucci
- Executive Art Producer :
- Cara Nieto
- Managing Director :
- Lisa Tanner
- Group Account Director :
- Candace Logan
- Management Supervisor :
- Benjamin Porter
- Account Supervisor :
- Elissa Blanco
- Account Executive :
- Maile Connell
- Assistant Account Executive :
- Nicole Knueven
- Head of Strategy :
- Melissa Cabral
- Group Strategy Director :
- Kevin DeStefan
- Associate Strategy Director :
- Kelly Slater
- Junior Strategist :
- Kelsey Hillner
- Group Comm Strategy Director :
- Jeff Cannata
- Senior Communications Planner :
- Emma Merber
- Production Information Manager :
- Mark McNaul
- Senior Product Specialist :
- Travis Ray
- Director of Business Affairs :
- Quynh-An Phan
- Associate BA Manager :
- Kristina Van
- Director Project Management :
- Amy Chiang
- Senior Project Manager :
- Donna Alexander
- Jr. Project Manager :
- Hanna Kosinski
- Production Company :
- Nexus Studios
- Director :
- Factory Fifteen
- Co-Founder & CCO :
- Chris O'Reilly
- Co-Founder & CEO :
- Charlotte Bavasso
- Managing Director :
- James Tomkinson
- Executive Producer :
- Juliet Tierney
- Head of Production :
- Rachel Moss
- Senior Producer :
- Dom Thompson-Talbot
- Producer :
- Isaac Karsen
- Animation Producer :
- Belinda Issaca
- Production Coordinator :
- Laura Garcia
- Director of Photography :
- Paul Theodoroff
- Line Producer :
- Eric Brown
- Production Manager :
- Martin Lane
- 1st AD :
- Sarah Fleming
- Production Coordinator :
- Tyler Antin
- PR & Marketing :
- Valentina Tarelli
- PR & Marketing :
- Nancy Edmondson
- PR & Marketing :
- Isobel Wise
- PR & Marketing :
- Steph Anjo
- Animation Company :
- Factory Fifteen
- Production Manager :
- Chris Barnes
- 3D Lead :
- Ares Compagnoni
- 3D Artist :
- Benedetto Bertozzi
- 3D Artist :
- James Drummond
- 3D Artist :
- Marisa Marques
- 3D Artist :
- Vincent Filhine-Tresarrieu
- 3D Animation Lead :
- Ricardo David
- 3D Animator :
- Hugo Rosado
- 3D Animator :
- Tiberiu Irimia
- 2D Artist :
- Luca Brenna
- Compositor :
- Alexey Marfin
- Virtual Production Company :
- VU Studio
- Product Manager :
- James Laurino
- Vice President of Operations :
- Brianne Dijamco
- Director of R&D + ICVFX :
- Ramiro Montes De Oca
- Vice President of Research and Development :
- Alvin Renz
- Editorial House :
- Spinach
- Managing Director :
- Adam Bright
- Executive Producer :
- Jonathan Carpio
- Post Producer :
- Patricia Gushikuma
- Post Producer :
- Cristy Torres
- Editor :
- Juan Pablo Digenio
- Assistant Editor :
- Marshall Thompson
- 2nd Assistant Editor :
- Robby Salisbury
- Color :
- Trafik
- Colorist :
- Mark Gethin
- Executive Color Producer :
- Meghan Lang Bice
- Color Producer :
- Phoebe Torsilieri
- Color Assist :
- Nate Seymour
- VFX and Post Production :
- Jamm VFX
- Lead Flame Artist :
- Mark Holden
- Flame Artist :
- Pat Muñoz
- Flame Artist :
- Benoit Mannequin
- VFX Supervisor :
- Jake Montgomery
- Nuke Artist :
- Jake Brohringer
- Producer :
- Lauren Johnson
- Lead Flame Artist :
- Tim Robbins
- Music and Sound Design :
- Barking Owl
- Composer :
- Barking Owl
- Creative Director/ Co Founder :
- Kelly Bayett
- Senior Producer :
- KC Dossett
- Sound Design/Mix :
- Matt Keith
- Mix Facility :
- Margarita Mix
- Sound Mixer :
- Nathan Dubin
- Executive Producer :
- Whitney Morris
- Executive Producer :
- Paula Arnett
- Operations Manager :
- Brian Frank
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