Kim Kardashian has teamed up with Beats by Dre in the latest expansion to her product empire. The celebrity entrepreneur and the Apple-owned electronics brand today debuted “Beats x Kim,” a new line of Beats Fit Pro wireless earbuds with a neutral palette mirroring that of her popular Skims underwear and clothing line. 

Kardashian introduces the product line in a behind-the-scenes video in which she recounts her inspiration and how she brought the idea to Beats. She notes how after she started using Beats Fit Pro, she found them to be a “game changer” in her daily life.

“I thought to myself, well wouldn’t that be cool if I could find headphones that were color painted in more neutral tones?” she says. "Since you’re wearing something every day, I wanted them to be able to blend in, and I’ve never seen tech products, especially headphones, be in neutral colors.” 

She then describes how she found an artist to paint her earbuds in those colors and then realized, why not just go straight to Beats?

“I was just bringing my creative concept and my color palette to a brand that I’ve always respected and loved,” she adds. 

The “Beats x Kim” earbuds come in three colors: Moon (light), Dune (medium) and Earth (deep). Though they're not Skims co-branded, they cleverly borrow off its equity—the brand is known for its muted palette reflecting a spectrum of diverse skin tones.

“Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones,” said Eddy Cue, Apple’s senior vice president of services, in a statement. “We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous color palette to music fans and fashion lovers alike.”

The product will be available starting Tuesday, Aug. 16 at Apple.com/kim and in stores from Wednesday, Aug. 17.