An Origami-Inspired Kindle Ad Uses Clever Animation to Bring e-Reading to Life
Mirada Studios Worked on Spot for Kindle Voyage
Published On
Oct 06, 2014
Editor's Pick
Amazon illustrates the link between paper and e-reading in this beautifully animated origami-inspired ad for its Kindle Voyage. The spot, by Wongdoody, Seattle, shows book pages flying out of the Kindle and forming shapes, from a lightbulb to a paper library to delicately crafted birds and trees. It's breaking on TV this week. The agency worked with Los Angeles-based Mirada Studios, which is known for its VFX and music-video work (including the video for Katy Perry's "Dark Horse").
Credits
- Date
- Oct 06, 2014
- Brand :
- Amazon Kindle
- Client :
- Amazon Kindle
- Agency :
- WongDoody-Seattle
- Executive Creative Director :
- Tracy Wong
- Creative Director :
- Matt McCain
- Art Director :
- Mishy Cass
- Copywriter :
- Jennie Moore
- Executive Producer :
- Steph Huske
- Senior Producer :
- Nikki Castillo
- Senior Producer :
- Dax Estorninos
- Senior Project Manager :
- Paula Branvold
- Production :
- Mirada Studios
- President :
- John Fragomeni
- Executive Producer :
- Patrick Nugent
- Director/Creative Director :
- Chris Riehl
- CG Supervisor :
- Julian Sarmiento
- Head of Production :
- Sascha Flick
- Producer :
- Michelle Machado
- Producer :
- Andrin Mele-Shadwick
- Production Coordinator :
- Kate DeCrosta
- Editor :
- Mike Merkwan
- Editor :
- Michael Vargas
- Editor :
- DJ Cosgrove
- Senior Compositor :
- Jan Cillers
- Storyboard :
- Max Forward
- Designer :
- Luke Belderes
- Designer :
- Clara Moon
- Designer :
- Jing Zheng
- Designer :
- An Nguyen
- Designer :
- Izik Roitman
- Designer :
- Su Jung
- Designer :
- James Levy
- Designer :
- Gus Mendez
- Tracking :
- Steve McLafferty
- Tracking :
- Graham Herbster
- Lighter :
- Kyung Park
- Lighter :
- David Hyatt
- Lighter :
- Tim Hoffman
- Lighter :
- Brandon Lester
- Lighting/Look Dev :
- Brandon Thomas
- 3D Generalist :
- Giancarlo Lari
- 3D Generalist :
- Eric Pender
- Modeler :
- Steven Browning
- Modeler :
- Tadao Masuyama
- Modeler :
- Diego Meigar
- Rigging Lead :
- Emmanuel Druckmann
- Rigger :
- Hector Escudero
- Rigger/Animator :
- Jeremy Buffer
- Rigger/Animator :
- Derrick Session
- Animator :
- Joseph Andrade
- Animator :
- Nicole Herr
- Animator :
- Cristina Lee
- Animator :
- Brandon Thomas
- Effects Animator :
- Rachael Campbell
- Compositor :
- Andrew Ashton
- Compositor :
- Josh Galbincea
- Compositor :
- Mark Robben
- Conform :
- John Polyson
- Senior Account Executive :
- Alex Fitch
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