Kit Kat and Reese’s new Halloween costume lets you dress up and hand out candy at the same time

The perfect Halloween costume does exist, thanks to this fun invention from The Hershey Company. To settle the internal dilemma adults in the U.S. face each Halloween—going out to trick-or-treat with loved ones, or staying home to hand out candy to visitors—Kit Kat and Reese’s have responded by creating the ultimate human candy bowl costume to hand out treats on the go. The Trick-or-Treatable Costume, created by Hershey’s internal creative team and Zeno Group, allows people to “choose both” trick-or-treating and handing out candy, specifically Kit Kat bars and Reese’s Peanut Butter Cups. The invention joins a suite of innovative contraptions from the brands, including the Reese’s Secret Stash Bag, which allowed kids to stash away Reese’s Peanut Butter Cups in their boo baskets (away from the rest of the candy), and the Reese’s Candy Converter, which allowed kids to swap out candy they don’t like. Of course, we also can’t forget the Never-Ending Kit Kat Bowl that seemed to magically refill. To promote the costume, The Hershey Co. tapped actor and singer Jordan Fisher to don the costume. The company also launched a DIY guide to help people make the costume themselves at home. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Kit Kat and Reese’s new Halloween costume lets you dress up and hand out candy at the same time

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