A magic mirror tells an 'evil' queen some good news for a change
Kohler's voice-activated bathroom fixture avoids a tragic fairy tale ending
Editor's Pick
Talking to a mirror and expecting a response is the stuff of fairy tales. (And the answer’s never what you want to hear.)
But a new spot from Kohler’s voice-controlled Verdera mirror leans into fantasy heritage, casting the evil queen as a modern, tech-savvy woman who gets the most out of furniture that listens. She's focused not on who’s the fairest but on being her best self--with the help of variable lighting modes and integrated music controls. A digital assistant looks up salon hours, edits her shopping list and even controls other bathroom amenities, like turning on the shower, all hands-free.
To direct the spot, Kohler tapped RSA Films’ Robert Stromberg, the eye behind “Maleficent,” another updated telling of the classic tale starring Angelina Jolie. The creative is from Kohler’s dedicated in-house agency, which has promoted other touchless bathroom fixtures.
The 45-second TV spot is running in multiple cuts, and out-of-home placements featuring the queen in full “evil” regalia debuted last week at McCarran Airport in Las Vegas for CES.
Credits
- Date
- Jan 15, 2019
- Client :
- Kohler
- Agency :
- In-house
- Creative Director :
- Camm Rowland
- ACD – Art Director :
- Ewa Lonska
- ACD – Copywriter :
- Beth Kerin
- Production Designer :
- Jin Kim
- Set Senior Interior Designer :
- Jordan Gottsacker
- Account Director :
- Jamie VanDixhorn
- Senior Manager, Account Management :
- Elizabeth Radue
- Project Manager :
- Kelly Gndotke
- Project Manager :
- Jaclyn Novak
- Head of Production :
- George Friedman
- Producer :
- Natalie Lum Freedman
- Art Buyer :
- Jess Dudley
- Commercial Production Co. :
- RSA Films
- Director :
- Robert Stromberg
- Managing Director :
- David Mitchell
- Executive Producer :
- Tracie Norfleet
- Producer :
- Alejandra Quesada
- Director of Photography :
- John Mathieson
- Head of Production :
- Elicia Laport
- Print Production Co. :
- TNC Productions
- Photographer :
- Sacha Waldman
- Wardrobe :
- Candice Lee Moore
- Producer :
- Stuart Hart
- Editorial Co. :
- The Whitehouse Post
- Editor :
- Tobias Suhm
- Assistant Editor :
- Amanda Marien
- Producer :
- Lauren Connolly
- VFX :
- Carbon VFX
- Colorist :
- Julien Biard
- Color Assist :
- Angelica Anderson
- Flame Artist :
- Matt Bregger
- Flame Artist :
- Ed Nichols
- Flame Artist :
- Heidi Anderson
- Flame Assist :
- Steven Wind
- Sr. Producer :
- Kate Soczka
- Mix :
- Another Country
- Mix :
- Erik Widmark
- Mix :
- Drew Weir
- Audio Assist :
- Patricia Ramos
- Executive Producer :
- Tim Konn
- Producer :
- Louise Rider
- Music :
- Yessian
- Composer :
- Dan Zank
- Sound Designer :
- Jeff Dittenber
- Executive Producer :
- Michael Yessian
- Producer :
- Lars Makie
- Music Licensing :
- Marmoset
- Music Licensing Coordinator :
- Stephen McNally
- Costume Designer :
- Ami Goodheart
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