This touching French retail ad explores what happens when an older sibling leaves home

Fred & Farid Paris and director Géraldine Nakache create another spot about family life for La Redoute

Published On
Mar 30, 2021

Editor's Pick

French e-commerce and catalog retailer La Redoute and agency Fred & Farid Paris made a charming storytelling debut in 2020 with the tale of a teenager coming to terms with her stepmom. Now, they're back with another tale exploring the dynamics of family life -- what happens when an older sibling leaves home.

"Two Brothers" tells the tale of an older brother, preparing to go to college, and his younger sibling who clearly adores him, even if he likes to tease and annoy him. His departure is bittersweet, but in order to soften the blow, the older boy has secretly been redesigning his bedroom with furnishings picked out from La Redoute for his brother (earlier in the tale, the little boy says he prefers his brother's room to his own.) The parents film the younger boy's reaction for his brother to watch on his journey; it's a touching moment. 

Once again, the film is directed by the French director and actor Géraldine Nakache. It's running on French TV, as well as online.

 

Credits

Date
Mar 30, 2021
Client :
La Redoute
Agency :
FRED & FARID
Brand Supervisor :
Amélie Poisson
Brand Supervisor :
Marie Guillemot
Brand Supervisor :
Maylis Lasagesse
Brand Supervisor :
Mélanie Dufour
Agency Supervisor :
Séverine Autret
Managing Director :
Leslie Hatchwell
President / Executive Creative Director :
Olivier Lefebvre
Art Director :
Yann Rougeron
Copywriter :
Yann Rougeron
Social Media Lead :
Anthony Bober
Agency Producer :
Agathe Michaux Terrier
Agency Producer :
Maud Whittle
Production Company :
Quad Stories
Producer :
Seydi Bayrak
Director :
Géraldine Nakache
Cinematographer :
George Lechaptois
Line Producer :
Camille Lipmann
Production Coordinator :
Nabia Amraoui
Post-Production :
Fix Studio
Post Producer :
Claire Prud'homme
Editor :
Dorian Rigal-Ansous
Color Grader :
Frédéric Poteau
Graphist :
Thomas Canu
Music Production :
Massive Music Amsterdam
Music Supervison :
Pierre Carnet
Music :
chien noir / "Histoire Vraie"
Sound Post-Production :
Benzene
Sound Post-Producer :
Benjamin Desplanques

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