Lacoste today follows up its Save Our Species campaign, which won Creativity's Best Work for Good award this year, with a retail-focused effort that will see 10 of its flagship stores go "crocodile-free."
To mark the International Day for Biological Diversity (May 22), the campaign, by BETC Paris, sees each of the stores replace the crocodile emblem on its polo shirts with that of a different endangered species just for one day. (In the previous campaign, the limited edition polo shirts were available online only.)
For example, the Paris store will feature the Iberian Lynx, with 589 items to reflect the number of the species left in the wild. Other animals featured include the Yemeni Mouse-Tailed bat in the London store (150 items), the Opal Goodeid in the Rodeo Drive store in L.A, (150 items) and the The North Atlantic Right Whale in the New York store (444 items).
There's also the Northern Hairy-Nosed Wombat in its Tokyo store, the Mountain Chicken in Miami, the Cebu Damselfly in Shanghai, the Addax in Berlin and the Moheli Scops Owl in Seoul. In total, there will be 3,520 polo shirts available worldwide.
All profits from the day will help the International Union for Conservation and its efforts to conserve threatened wildlife.