Lacoste turns over its stores to endangered animals in follow-up to 'Save Our Species'

Retail-focused effort by BETC sees 10 flagship outlets go 'crocodile-free'

Published On
May 22, 2019

Editor's Pick

Lacoste today follows up its Save Our Species campaign, which won Creativity's Best Work for Good award this year, with a retail-focused effort that will see 10 of its flagship stores go "crocodile-free."

To mark the International Day for Biological Diversity (May 22),  the campaign, by BETC Paris, sees each of the stores replace the crocodile emblem on its polo shirts with that of a different endangered species just for one day. (In the previous campaign, the limited edition polo shirts were available online only.)

For example, the Paris store will feature the Iberian Lynx, with 589 items to reflect the number of the species left in the wild. Other animals featured include the Yemeni Mouse-Tailed bat in the London store (150 items), the Opal Goodeid in the Rodeo Drive store in L.A, (150 items) and the The North Atlantic Right Whale in the New York store (444 items). 

There's also the Northern Hairy-Nosed Wombat in its Tokyo store, the Mountain Chicken in Miami, the Cebu Damselfly in Shanghai, the Addax in Berlin and the Moheli Scops Owl in Seoul. In total, there will be 3,520 polo shirts available worldwide. 

All profits from the day will help the International Union for Conservation and its efforts to conserve threatened wildlife.

Credits

Date
May 22, 2019
Client:
Lacoste
Agency:
BETC-Paris
Client Management:
Sandrine Conseiller
Client Management:
Mylène Atlan
Client Management:
Amandine Morel
Client Management:
Amandine Delcour
Client Management:
Julien Scheubel
Client Management:
Laura Levan
Client Management:
Stéphanie Tournier
Agency Management:
Bertille Toledano
Agency Management:
Fanny Buisseret
Agency Management:
Charlotte Seillier
Agency Management:
Suzy Morin
Executive Creative Director:
Remi Babinet
Creative Director:
Antoine Choque
Art Director:
Jonathan Baudet-Botella
Copywriter:
Olivier Aumard
Assistant Art Director:
Benoit Ferran
Assistant Art Director:
Jessica Fecteau
Music Creative Director:
Christophe Caurret
Motion Designer:
Olivier Kharon
Post Production Supervisor:
Anne-Sophie Touveron
Production House:
GENERAL POP
Sound Production:
Green United Music
Music:
Rone - Bye Bye Macadam
Head of Creative & Entertainment Strategies:
Lennie Stern
Head of Activation Strategy:
Julien Leveque

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