First You're Sad, Then You're Just Crazy In Ikea's Surprising Ad About a Discarded Lamp
This surprisingly poignant ad, which snatched the Cannes Grand Prix from the teeth of Honda
Apr 02, 2006
Together, agency Crispin Porter + Bogusky and director Spike Jonze manage to make us feel sorry for a discarded lamp until we are called "crazy" by a curt Swedish spokesman. This surprisingly poignant ad snatched the Cannes Grand Prix from the teeth of Honda.