First You're Sad, Then You're Just Crazy In Ikea's Surprising Ad About a Discarded Lamp

This surprisingly poignant ad, which snatched the Cannes Grand Prix from the teeth of Honda

Creativity Staff

Published On

Apr 02, 2006

Editor's Pick

Together, agency Crispin Porter + Bogusky and director Spike Jonze manage to make us feel sorry for a discarded lamp until we are called "crazy" by a curt Swedish spokesman. This surprisingly poignant ad snatched the Cannes Grand Prix from the teeth of Honda.

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Credits

Date: Apr 03, 2006

Editor :: Eric Zumbrunnen

Art Director :: Mark Taylor

Art Director :: Steve Mapp

Director of Photography :: Rodrigo Prieto

Associate Creative Director :: Paul Keister

Agency Producer :: Rupert Samuel

Copywriter :: Ari Merkin

Creative Director :: Alex Bogusky

Director :: Spike Jonze

Production Company :: Morton Jankel Zander

Editorial Company :: Spot Welders

Client :: Ikea

Agency :: Crispin Porter Bogusky

Client :: Ikea

Need a credit fix? Contact the Creativity Editors

Awards

Cannes Lions International Festival of Creativity

Industry

Furniture

Project Type

Video