Take a Trip to the Island of FC Barcelona, On Qatar Airways
Airline's Partnership with FC Barcelona Launches Grand Spot out of 180 Amsterdam
Aug 29, 2013
This week, Qatar Airways launched a three-year partnership with soccer team FC Barcelona, which will create initiatives for the airline to connect with the club's fans, and do some charity work to help kids appreciate soccer all over the world. 180 Amsterdam launched the initiative with a grand spot that we're sure Real Madrid fans would want to avoid even looking at, since it stars soccer stars Gerard Pique, Neymar, Lionel Messie and more. Directed by Nick Gordon at Somesuch & Co., the spot features a Qatar flight landing into the "land of FC Barcelona," a magical place where the soccer stars show off their skills, art is created in a distinctive way, and Messi coaches a unique "performing arts class." At the end, they converge in Barcelona's Camp Nou, the football stadium that houses the team.