Caterpillar Powers 8,000 Chinese Lanterns in Visually Stunning Film
Viral Video is Fifth Ad in "Built for It" B2B Campaign
Feb 24, 2015
Heavy equipment maker Caterpillar shows how one of its generators can power more than 8,000 lanterns in a remote Chinese village in this visually stunning film. Created out of Ogilvy & Mather New York, "Lantern Festival" is the fifth video in Caterpillar's "Built for It Trials" campaign, which launched last year, and aims to show how Caterpillar equipment can take on big jobs with precision and high performance. It is launching in the U.S., China, Russia, Brazil, Indonesia and other countries.