Caterpillar Powers 8,000 Chinese Lanterns in Visually Stunning Film
Viral Video is Fifth Ad in "Built for It" B2B Campaign
Published On
Feb 24, 2015
Editor's Pick
Heavy equipment maker Caterpillar shows how one of its generators can power more than 8,000 lanterns in a remote Chinese village in this visually stunning film. Created out of Ogilvy & Mather New York, "Lantern Festival" is the fifth video in Caterpillar's "Built for It Trials" campaign, which launched last year, and aims to show how Caterpillar equipment can take on big jobs with precision and high performance. It is launching in the U.S., China, Russia, Brazil, Indonesia and other countries.
Read more about the campaign over at AdAge.com
Credits
- Date
- Feb 24, 2015
- Brand :
- Caterpillar
- Client :
- Caterpillar
- Agency :
- Ogilvy & Mather-New York
- Group Creative Director :
- Chris Curry
- Group Creative Director :
- Jerry Dugan
- Creative :
- Emily Clark
- Creative :
- Gavin Breyer
- Creative :
- David Marino
- Creative :
- Todd Goodale
- Chief Creative Officer :
- Steve Simpson
- Chief Creative Officer :
- Chris Garbutt
- Account :
- Kurt Lundberg
- Account :
- Kate Prescott
- Account :
- Bret Emerson
- Planning :
- Bryan Smith
- Planning :
- Liz Sparkman
- Chief Production Officer :
- Matt Bonin
- Producer :
- Damon Webster
- Creative Director :
- J. Archie Lyons
- Producer :
- Jim Kelton
- Director :
- Brandon LaGanke
- Executive Producer :
- Joanne Golden
- Line Producer :
- Daniel Lubell
- Director, Photography :
- Paul McCarthy
- Executive Producer :
- Jay Cagide
- Post Producer :
- Laura Shackelford
- Editor :
- Drew Palazzo
- Sound Engineer :
- Ken Meyer
- Music Supervisor :
- Chris Mazur
- Color/Online :
- Method/Co3
- Assistant Editor :
- Wes Latta
- Assistant Editor :
- Andrea Podaski
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Project Type
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