Every season, the NFL highlights players and the causes they support through the My Cause My Cleats initiative. This year, Dallas Cowboys QB Dak Prescott teamed up with shoe designer Jake Danklefs of Dank & Co and Baylor Scott & White Health to shine a light on his Faith Fight Finish foundation and early cancer detection.
Working with directors Andy Mahr and Ashton Rodgers, Launch set out to capture the making of Dak’s cleats from start to finish. Both Dak and Jake lost a parent to colon cancer, so there was an immediate connection. The film documents their initial zoom call, the cleat design and the moment Jake delivers the cleats to Dak. The final design represents Dak’s foundation and his mom’s love of Betty Boop to raise awareness about early detection.
Dak’s cleats hit the field during the My Cause My Cleats game between the Dallas Cowboys vs Indianapolis Colts. The film was pushed out on social prior to the game and drives to BSWHealth.com/GetScreened where you can learn about early detection. As the official healthcare sponsor of the Dallas Cowboys, Baylor Scott & White Health aims to inspire Texans to get screened.
Credits
Date
Dec 5, 2022
Agency
Launch Agency
Principal/Creative Director
David Wilgus
