Launch Agency captures Dak Prescott's NFL My Cause My Cleats story

Launch Agency and Baylor Scott & White Health create film to highlight early cancer screenings

Published On
Dec 05, 2022
Social Media Campaign of the Year Gold Award text above Dak Prescott in front of images of his custom Nike cleats


Every season, the NFL highlights players and the causes they support through the My Cause My Cleats initiative. This year, Dallas Cowboys QB Dak Prescott teamed up with shoe designer Jake Danklefs of Dank & Co and Baylor Scott & White Health to shine a light on his Faith Fight Finish foundation and early cancer detection. 

Working with directors Andy Mahr and Ashton Rodgers, Launch set out to capture the making of Dak’s cleats from start to finish. Both Dak and Jake lost a parent to colon cancer, so there was an immediate connection. The film documents their initial zoom call, the cleat design and the moment Jake delivers the cleats to Dak. The final design represents Dak’s foundation and his mom’s love of Betty Boop to raise awareness about early detection. 

Dak’s cleats hit the field during the My Cause My Cleats game between the Dallas Cowboys vs Indianapolis Colts. The film was pushed out on social prior to the game and drives to where you can learn about early detection. As the official healthcare sponsor of the Dallas Cowboys, Baylor Scott & White Health aims to inspire Texans to get screened.

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Dec 05, 2022
Agency :
Launch Agency
Principal/Creative Director :
David Wilgus
Principal/Creative Director :
Diane Seimetz
Creative Director/Art Director :
Brian Dedering
Creative Director/Copywriter :
April Steinbach
Associate Creative Director :
Caleb Alba
Account Director :
Jason Giles
Assistant Account Executive :
Lucy Galloway
Production :
Dogtails Media Lab
Producer :
Jaime Roderer
Production Company :
Charlie Uniform Tango
Director :
Andy Mahr
Director :
Ashton Rodgers
Photographer :
Andy Mahr
Producer :
Michael Wagner
Editor :
Rodney DeMeglio
Colorist :
Joey Waldrip
Graphics :
Gray Wilcox
Sound Design :
Jake Kluge
Client :
Baylor Scott & White Health
Director of Creative :
Ben Day
Brand Manager/Sports Sponsorships/Digital :
Tyson Stuart
Director of Consumer Marketing/Brand Strategy & Planning :
Kristn Owens
Brand Planning + Strategy :
Robin Kraase
Marketing Producer Creative & Brand Management :
Megan Doss

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