Premium cast iron cookware brand Le Creuset is a favorite among foodies and chefs, but with its latest line of goods, it may become beloved with a new demo: Star Wars fans.
Working with Greenville, SC-based marketing agency FerebeeLane, Le Creuset has debuted the "Star Wars x Le Creuset" collection, a new cookware set catering to devotees of the franchise. Among the highlights are a roaster that memorializes when Han Solo was frozen in carbonite in “The Empire Strikes Back,” retailing at $450, and a Darth Vader Dutch oven that’s all black, just like the villain ($395).
Die-hards may also appreciate the Tatooine-themed Dutch ovens, a 3.5 qt-sized piece featuring a gradation of pink and lilac hues and hand painted circles that pay homage to the desert planet’s binary sunsets—for a whopping $900.
Such prices are steep for a brand with already steep prices. For example, a five-piece Le Creuset “Signature Set,” which includes a 5.5 qt Dutch oven, frying pan and lidden sauce pan goes for just a little more than the Solo roaster, at $525, while a six-piece signature set goes for $750, a lot "cheaper" than the tiny Tatooine oven.
There are, however, more wallet-friendly goods in the collection, such as mini cocottes painted to look like R2-D2, C3P0 and BB-8, at just $30, Millennium Falcon and Death Star trivets a $20 and a Porg pie bird at $25.
Team Ad Age also has suggestions for future product line additions: how about a Millennium Falcon roaster, big enough to hold a whole bird?
The collection goes on sale online and in Le Creuset stores on November 1.
FerebeeLane, which has worked with Le Creuset since 2004, was also involved in the brand’s previous collaboration with Star Wars parent Disney. The agency worked alongside the client to create the new product line as a way to create conversation and reach a new audience that may not have been familiar with the brand. Along with helping to develop the products themselves, the shop also created the shareable assets and video around the line, including the promotional film above.