Premium cast iron cookware brand Le Creuset is a favorite among foodies and chefs, but with its latest line of goods, it may become beloved with a new demo: Star Wars fans.
Premium cast iron cookware brand Le Creuset is a favorite among foodies and chefs, but with its latest line of goods, it may become beloved with a new demo: Star Wars fans.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”