LeBron James and Victoria Justice star in Lobos 1707’s wry homage to James Bond

LeBron James and Victoria Justice channel James Bond spy thrillers in a new digital ad for Lobos 1707 tequila that’s one part style and suspense and one part wink and nod. The NBA star and the singer/actress play archnemeses squaring off at the poker table in the minute-plus spot. James orders a cocktail made with Lobos 1707 Reposado, Elote Liqueur and garnished with a slice of lime. But the seriousness of the vibe is nicely undercut by some amusingly pretzel-like dialogue, as the pair match wits—and poker chips. Also read: What it’s like to work with LeBron James, marketing master “We approached this campaign with the intention of creating something entertaining, but also culturally relevant. We wanted the video to reflect the sophistication and premium quality of our brand, but without taking ourselves too seriously,” said Diego Osorio, founder and chief creative officer of Lobos 1707 Tequila & Mezcal. “Working with LeBron James and Victoria Justice was incredible, and I loved how they truly embodied their characters. We’re excited for our consumers to see this side to Lobos 1707 with the launch of ‘Agent 1707’.” Osorio also plays the casino bartender in the spot. Osorio launched Lobos 1707 in 2020 with James as a top investor. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

LeBron James and Victoria Justice star in Lobos 1707’s wry homage to James Bond

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