When Lebron James shared a viral meme to his Instagram story comparing the thinning hair on the back of his head to a Reese’s Peanut Butter Cup wrapper, he probably didn’t expect to inspire the candy’s next marketing campaign.
When Lebron James shared a viral meme to his Instagram story comparing the thinning hair on the back of his head to a Reese’s Peanut Butter Cup wrapper, he probably didn’t expect to inspire the candy’s next marketing campaign.
Gen Z strategies, creator economy moves, media innovation and more insights from the conference.