A Daredevil Considers Whether to Drink and Drive in This Thought-Provoking PSA
You Can Still Be a 'Legend', Says Ad from New Zealand Transport Agency
Editor's Pick
In the New Zealand Transport Agency's latest anti-drink drive campaign, a guy who's clearly a bit of "legend" rethinks his decision to get in the car after a heavy night.
As he stumbles bleary-eyed to his vehicle, he sees his bike helmet in the back and it sparks a montage of memories of what he gets up to with his mates: motorbike daredevilry, mud-wrestling, old car racing and generally being the life and soul of the party. These recollections of his life spur him on to do something more sensible: walk back to the house so he can live another day as a crazy party guy.
The spot ends with the words: "Drinking? Legends don't drive."
Created by Clemenger BBDO Wellington, it was directed by Nick Ball of Finch.
Credits
- Date
- Jul 03, 2017
- Agency :
- Clemenger BBDO-Wellington
- Brand :
- New Zealand Transport Agency
- Client :
- New Zealand Transport Agency
- Production Company :
- Finch
- Director :
- Nick Ball
- Producer :
- Camilla Mazzaferro
- Executive Producer :
- Karen Bryson
- Cinematographer :
- Lachlan Milne
- Cinematographer :
- ACS
- Production Designer :
- Neville Stevenson
- Costume Designer :
- Kylee Strathdee
- Editor :
- Jo Scott
- Edit :
- The Butchery
- Casting :
- Catch Casting
- Colorist :
- Trish Cahill
- Visual Effects :
- Blockhead VFX
- Sound Design :
- The Coopers
Need a credit fix? Contact the Creativity Editors
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