Leica Lets You Buy A Camera Via Instagram

Brazilian Promotion Targets Customers Who Love Photography

Published On
Dec 19, 2013

Editor's Pick

Leica targeted customers in Brazil via Instagram to promote its new Leica C camera, which has Wi-Fi connectivity, In a campaign by F/Nazca Saatchi & Saatchi, the brand appealed to digitally-savvy, photography-loving consumers by posting photographs taken with the camera on its Instagram feed. Customers could click on one of the photos to purchase the camera directly, and also received a free, framed poster of the photograph.

Credits

Date
Dec 19, 2013
Agency :
F/Nazca Saatchi & Saatchi
Brand :
Leica
Client :
Leica
Group Creative Director :
Fabio Fernandes
Group Creative Director :
Eduardo Lima
Creative Director :
Theo Rocha
Head of Art :
Joao Linneu
Copywriter :
Joao Paulo Testa
Art Director :
Ricardo Pocci
Photography :
Ricardo Pocci
Photography :
Joao Paulo Testa
Photography :
Luciana dal Ri
Producer :
Juliana Hasegawa
Graphics Producer :
Jomar Farias
Graphics Producer :
Leandro Ferreira
Graphics Producer :
Robson de Vitto
Production Company :
Bistro Films
Director :
Felipe Macedo
Assistant Director :
Tayz Perez
Executive Producer :
Fabrizio Penteado
Producer :
Karen Braune
Editor :
Celso Vilalba
Post Producer :
Rosana Sallum

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