A pair of zombies have their best day ever, thanks to a can of soda

Spot from New Zealand's Lemon & Paeroa brand shows the undead can have fun too

Published On
Oct 01, 2019

Editor's Pick

A new spot for New Zealand's Lemon & Paeroa soft drink brand is set in a zombie apocalypse. But it's devoid of the desperation and horror that typically goes hand-in-hand with the now clichéd scenario.

The TV, cinema and social ad, created by DDB New Zealand and directed by Sweetshop's Damien Shatford, starts off like your typical zombie film, with the undead roaming aimlessly through abandoned supermarkets and streets. But then, one of them finds a can of Lemon & Paeroa and drains the last dregs.

Suddenly the music changes to Sheryl Crow's "All I Wanna Do..." and the ghouls start having a great time together, playing golf and rugby (well, sort of), joyriding, hanging out by the beach and pool and even high-fiving after scaring off a couple of living humans. The tagline is "Refreshingly Different."

It's been a while since we've seen zombies in an ad (they came fast and furiously a few years back), but these guys are a worthy addition to the stable. 

Credits

Date
Oct 01, 2019
Client:
Lemon & Paeroa
Agency:
DDB-New Zealand
General Manager Strategy & Brand:
Wendy Rayner
Head of Marketing and Design:
Angela Broad
Marketing Manager:
Laura Knight
Regional Chief Creative Officer NZ/AU:
Damon Stapleton
Executive Creative Director:
Gary Steele
Creative Director:
Rory McKechnie
Senior Art Director:
Zac Lancaster
Art Director:
Sarsha Drakeford
Copywriter:
Sylvia Humphries
Managing Partner:
Nikki McKelvie
Senior Business Director:
Crystal Clark
Executive Planning Director:
Lucinda Sherborne
Business Manager:
Violet Hong
Business Manager:
Ravina Raju
Executive Agency Producer:
Judy Thompson
Agency Producer:
Samantha Royal
Production Company:
Sweetshop
Director:
Damien Shatford
Executive Producer:
Ben Dailey
Producer:
Lynnette Gordon
Director of Photography:
Marty Williams
Editor:
Tim Mauger
Post Production Online:
The Machine Room
VFX:
Stu Bedford
Colorist:
Dave Gibson
Post Producer:
Hannah Walker
Music:
Sheryl Crow – All I Wanna Do
Audio:
Jon Cooper
Audio:
The Coopers
Photographer:
Troy Goodall
Music Licensing:
Jonathan Mihaljevich
Music Licensing:
Franklin Road

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