We Are From L.A. Injects Attitude into Vodafone in Punchy U.K. Ad

Work Is First for the Brand's U.K. Arm by Grey London

Published On
Apr 13, 2015

Editor's Pick

Vodafone's first U.K. work from Grey London since it was named its lead creative agency introduces a new tone of voice for the mobile network with a colorful, punchy spot that strikes an irreverent, fun atttitude. The ad was directed by hot directing duo We Are From L.A. (whose work includes Pharrell Williams's "Happy," Converse's Made by You and Air France's France Is In the Air) and features music tracks from Snoop Dogg and DMX while a Cockney voiceover urges us to make the most of life as we only get "one shot" -- like a mashup of Blur's "Parklife" and Eminem -- as we see various Brits enjoying themselves. All in all, it's quite a change of direction from the brand's previous U.K. work and looks set to continue, with the agency promising that the cast will appear in future ads.