Huggies Tugs at Moms' Heartstrings With Ad Featuring Letters to Unborn Babies
Spot Features Five Real-Life Moms and One Dad
May 05, 2016
For Mother's Day, Huggies has come up with an ad that aims straight for mothers' heartstrings -- by getting five real-life pregnant moms (and one dad) to write letters to their unborn babies and read them out. This spot, by Ogilvy & Mather Chicago, is so deliberately emotive it's almost too much -- but if you're a parent, you're likely to be welling up.
The ad debuts today on U.S. national TV, and is part of a new campaign targeting expecting parents under the theme: "How will you greet your baby?"