Huggies Tugs at Moms' Heartstrings With Ad Featuring Letters to Unborn Babies

Spot Features Five Real-Life Moms and One Dad

Published On
May 05, 2016

Editor's Pick

For Mother's Day, Huggies has come up with an ad that aims straight for mothers' heartstrings -- by getting five real-life pregnant moms (and one dad) to write letters to their unborn babies and read them out. This spot, by Ogilvy & Mather Chicago, is so deliberately emotive it's almost too much -- but if you're a parent, you're likely to be welling up.

The ad debuts today on U.S. national TV, and is part of a new campaign targeting expecting parents under the theme: "How will you greet your baby?"


May 05, 2016
Brand :
Client :
Agency :
Ogilvy & Mather-Chicago
Chief Creative Officer :
Joe Sciarrotta
Group Creative Director :
Dave Metcalf
Group Creative Director :
Chris Turner
Creative Director :
Isaac Pagan
Assistant Creative Director :
Michael Franklin
Producer :
Adele Testore
Account Director :
Todd Sullivan
Account Supervisor :
Nicole Serr
Account Manager :
Lauren Timm
Director :
John X. Carey
Production Company :
Editor :
Post Producer :
Music :
Keith Kenniff

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