Watch Possibly the Coolest Skateboard Film Ever as Lexus Unveils 'Hoverboard'
Henry-Alex Rubin Directs Ross McGouran in Floating Stunts
Editor's Pick
Ever since Michael J. Fox rode a levitating "hoverboard" in "Back to the Future," skateboarders have been dreaming that one day this might actually become a reality.
In June, Lexus and agency CHI & Partners released a YouTube teaser hinting that they had indeed created a hoverboard; now they have revealed the full story. In this film directed by Smuggler's Henry-Alex Rubin, pro-skateboarder Ross McGouran gets to grapple with, and then performs a series of stunts on the board, eventually jumping over a moving Lexus. It's quite possibly the coolest skateboard film ever.
The board, which uses a combination of liquid-nitrogen-cooled super-conductors and permanent magnets to float, was developed in collaboration with a team of scientists specializing in magnetic levitation: IFW Dresden and evico GmbH. Watch the "Making Of" Documentary to find out more.
It's all part of Lexus's ongoing "Amazing in Motion" campaign through CHI & Partners that uses technological innovation to create incredible visual feasts; other films have included Swarm and Strobe.
Credits
- Date
- Aug 04, 2015
- Brand:
- Lexus
- Client:
- Lexus
- Agency:
- CHI & Partners-London
- Executive Creative Director:
- Jonathan Burley
- Creative Director:
- Monty Verdi
- Creative:
- Brad Woolf
- Creative:
- Dan Bailey
- Photographer:
- Olly Burn
- Photographer's Assistant:
- Hannah Rose
- Executive Agency Producer:
- Zoe Barlow
- TV Producer:
- Zoe Barlow
- TV Producer:
- Nikki Cramphorn
- TV Producer:
- Nicola Ridley
- TV Producer:
- Matt Cresswell
- TV Producer:
- Lindsay Hughes
- Agency Content Producer:
- Karina Aloupi
- Digital and Content Creatives:
- Chad Warner, Ben Da Costa
- Senior Digital Designer:
- Chad Warner
- Production Company:
- Smuggler
- Executive Producer:
- Fergus Brown
- Executive Producer:
- Chris Barrett
- Production Company Producer:
- Ray Leakey
- Director:
- Henry Alex Rubin
- Director's Assistant:
- Sarah Michler
- Cinematographer/DOP:
- Ken Seng
- Production Designer:
- Joel Collins
- Rider/Hoverboarder:
- Ross McGouran
- 2nd Rider/Hoverboarder:
- Ignacio Morata
- Editing Company:
- Marshall Street Editors
- Editor:
- Spencer Ferszt
- Editor Assistant:
- Jake Armstrong
- Production Company:
- Goodgate
- Local Production Company Producer:
- Gordon Mackinnon
- Music Artist and Title:
- Rudimental Waiting all Night
- Music Company:
- Platinum Rye
- Music Composition:
- Waiting All Night
- Master Recording:
- Warner Music
- Additional Publishing:
- Sony/ATV Music Publishing
- Music Supervisor:
- Platinum Rye
- Writer:
- Edward Jonathan Harris
- Writer:
- Kesi Dryden
- Writer:
- Piers Sean Aggett
- Writer:
- Amir Izadkhah
- Writer:
- James Richard Newman
- Post Production Company:
- MPC
- Visual Effects Supervisor:
- Bill McNamara
- Post Production Supervisor:
- Tim Phillips
- Colorist:
- Jean-Clement Soret
- Audio Post Production:
- Wave Studios
- Sound Design:
- Parv Thind
- Content Production Company:
- Carbon
- Head of Creative Agency:
- Chris Reed
- Content Director:
- Ben Hanson, Simon Frost
- Content Producer:
- Nazneen Hosenie
- Content Director, Photography:
- Ben Hanson, Simon Frost
- Content Director, Photography:
- James Blann (announce only)
- Content Editor:
- Simon Pearson
- Content Editor:
- Pete Brenan
- Content Editor:
- Alastair Graham
- Colorist:
- Simon Pearson
- Content Post Production Producer:
- Leanne Tarvin
- Content Graphic Annimator and Supervisor:
- Thomas Brady
- Content Post Production:
- Kerry Arif, Aubrey Ghansah
- Content Audio/Sound Design:
- Russell Bradley @ Scramble
- Art Buyer:
- Emma Modler
- Chief Executive Offier:
- Nick Howarth
- Business Director:
- Jack Shute
- Account Director:
- Catherine Peacock
- Account Manager:
- Chris Tivey, Lexi Alston
- Planner:
- Rebecca Munds
- Public Relations:
- Nita Rushi
- Digital Content Strategy:
- AllTogetherNow
- Chief Executive Offier:
- Conor McNicholas
- Managing Director:
- Steve Parker
- Account Director:
- James Chanter
- Model Maker:
- Robert Jones
- Model Maker:
- Glenn Haddock
- Production Designer:
- Joel Collins
- Technical Partner:
- IFW Dresden and Evico GmbH
- Chief Executive Offier:
- Dr Oliver De Haas
- Evico GmbH Chief Engineer, Hoverboard:
- Dr Lars Kuhn
- Evico GmbH Engineer, Hoverboard:
- Marcel Hupfel
- Evico GmbH Engineer, Hoverboard:
- Kai Gunther
- Pioneer of Superconducting Levitation:
- Dr Ludwig Schultz
- Chief Engineer:
- Dietmar Berger
- Scientist:
- Thilo Espenhahn
- Engineer:
- Ronal Uhlemann
- Student:
- Stefan Hameister
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