Watch Possibly the Coolest Skateboard Film Ever as Lexus Unveils 'Hoverboard'

Henry-Alex Rubin Directs Ross McGouran in Floating Stunts

Published On
Aug 04, 2015

Editor's Pick

Ever since Michael J. Fox rode a levitating "hoverboard" in "Back to the Future," skateboarders have been dreaming that one day this might actually become a reality.

In June, Lexus and agency CHI & Partners released a YouTube teaser hinting that they had indeed created a hoverboard; now they have revealed the full story. In this film directed by Smuggler's Henry-Alex Rubin, pro-skateboarder Ross McGouran gets to grapple with, and then performs a series of stunts on the board, eventually jumping over a moving Lexus. It's quite possibly the coolest skateboard film ever.

The board, which uses a combination of liquid-nitrogen-cooled super-conductors and permanent magnets to float, was developed in collaboration with a team of scientists specializing in magnetic levitation: IFW Dresden and evico GmbH. Watch the "Making Of" Documentary to find out more.

It's all part of Lexus's ongoing "Amazing in Motion" campaign through CHI & Partners that uses technological innovation to create incredible visual feasts; other films have included Swarm and Strobe.

Credits

Date
Aug 04, 2015
Brand :
Lexus
Client :
Lexus
Agency :
CHI & Partners-London
Executive Creative Director :
Jonathan Burley
Creative Director :
Monty Verdi
Creative :
Brad Woolf
Creative :
Dan Bailey
Photographer :
Olly Burn
Photographer's Assistant :
Hannah Rose
Executive Agency Producer :
Zoe Barlow
TV Producer :
Zoe Barlow
TV Producer :
Nikki Cramphorn
TV Producer :
Nicola Ridley
TV Producer :
Matt Cresswell
TV Producer :
Lindsay Hughes
Agency Content Producer :
Karina Aloupi
Digital and Content Creatives :
Chad Warner, Ben Da Costa
Senior Digital Designer :
Chad Warner
Production Company :
Smuggler
Executive Producer :
Fergus Brown
Executive Producer :
Chris Barrett
Production Company Producer :
Ray Leakey
Director :
Henry Alex Rubin
Director's Assistant :
Sarah Michler
Cinematographer/DOP :
Ken Seng
Production Designer :
Joel Collins
Rider/Hoverboarder :
Ross McGouran
2nd Rider/Hoverboarder :
Ignacio Morata
Editing Company :
Marshall Street Editors
Editor :
Spencer Ferszt
Editor Assistant :
Jake Armstrong
Production Company :
Goodgate
Local Production Company Producer :
Gordon Mackinnon
Music Artist and Title :
Rudimental Waiting all Night
Music Company :
Platinum Rye
Music Composition :
Waiting All Night
Master Recording :
Warner Music
Publishing :
Bucks Music Group, BMG Rights Management (UK) Limited
Additional Publishing :
Sony/ATV Music Publishing
Music Supervisor :
Platinum Rye
Writer :
Edward Jonathan Harris
Writer :
Kesi Dryden
Writer :
Piers Sean Aggett
Writer :
Amir Izadkhah
Writer :
James Richard Newman
Post Production Company :
MPC
Visual Effects Supervisor :
Bill McNamara
Post Production Supervisor :
Tim Phillips
Colorist :
Jean-Clement Soret
Audio Post Production :
Wave Studios
Sound Design :
Parv Thind
Content Production Company :
Carbon
Head of Creative Agency :
Chris Reed
Content Director :
Ben Hanson, Simon Frost
Content :
With Special thanks to Henry-Alex Rubin
Content Producer :
Nazneen Hosenie
Content Director, Photography :
Ben Hanson, Simon Frost
Content Director, Photography :
James Blann (announce only)
Content Editor :
Simon Pearson
Content Editor :
Pete Brenan
Content Editor :
Alastair Graham
Colorist :
Simon Pearson
Content Post Production Producer :
Leanne Tarvin
Content Graphic Annimator and Supervisor :
Thomas Brady
Content Post Production :
Kerry Arif, Aubrey Ghansah
Content Audio/Sound Design :
Russell Bradley @ Scramble
Art Buyer :
Emma Modler
Chief Executive Offier :
Nick Howarth
Business Director :
Jack Shute
Account Director :
Catherine Peacock
Account Manager :
Chris Tivey, Lexi Alston
Planner :
Rebecca Munds
Public Relations :
Nita Rushi
Digital Content Strategy :
AllTogetherNow
Chief Executive Offier :
Conor McNicholas
Managing Director :
Steve Parker
Account Director :
James Chanter
Model Maker :
Robert Jones
Model Maker :
Glenn Haddock
Production Designer :
Joel Collins
Technical Partner :
IFW Dresden and Evico GmbH
Chief Executive Offier :
Dr Oliver De Haas
Evico GmbH Chief Engineer, Hoverboard :
Dr Lars Kuhn
Evico GmbH Engineer, Hoverboard :
Marcel Hupfel
Evico GmbH Engineer, Hoverboard :
Kai Gunther
Pioneer of Superconducting Levitation :
Dr Ludwig Schultz
Chief Engineer :
Dietmar Berger
Scientist :
Thilo Espenhahn
Engineer :
Ronal Uhlemann
Student :
Stefan Hameister

Need a credit fix? Contact the Creativity Editors

Industry
Project Type