Watch Possibly the Coolest Skateboard Film Ever as Lexus Unveils 'Hoverboard'
Henry-Alex Rubin Directs Ross McGouran in Floating Stunts
Editor's Pick
Ever since Michael J. Fox rode a levitating "hoverboard" in "Back to the Future," skateboarders have been dreaming that one day this might actually become a reality.
In June, Lexus and agency CHI & Partners released a YouTube teaser hinting that they had indeed created a hoverboard; now they have revealed the full story. In this film directed by Smuggler's Henry-Alex Rubin, pro-skateboarder Ross McGouran gets to grapple with, and then performs a series of stunts on the board, eventually jumping over a moving Lexus. It's quite possibly the coolest skateboard film ever.
The board, which uses a combination of liquid-nitrogen-cooled super-conductors and permanent magnets to float, was developed in collaboration with a team of scientists specializing in magnetic levitation: IFW Dresden and evico GmbH. Watch the "Making Of" Documentary to find out more.
It's all part of Lexus's ongoing "Amazing in Motion" campaign through CHI & Partners that uses technological innovation to create incredible visual feasts; other films have included Swarm and Strobe.
Credits
- Date
- Aug 04, 2015
- Brand :
- Lexus
- Client :
- Lexus
- Agency :
- CHI & Partners-London
- Executive Creative Director :
- Jonathan Burley
- Creative Director :
- Monty Verdi
- Creative :
- Brad Woolf
- Creative :
- Dan Bailey
- Photographer :
- Olly Burn
- Photographer's Assistant :
- Hannah Rose
- Executive Agency Producer :
- Zoe Barlow
- TV Producer :
- Zoe Barlow
- TV Producer :
- Nikki Cramphorn
- TV Producer :
- Nicola Ridley
- TV Producer :
- Matt Cresswell
- TV Producer :
- Lindsay Hughes
- Agency Content Producer :
- Karina Aloupi
- Digital and Content Creatives :
- Chad Warner, Ben Da Costa
- Senior Digital Designer :
- Chad Warner
- Production Company :
- Smuggler
- Executive Producer :
- Fergus Brown
- Executive Producer :
- Chris Barrett
- Production Company Producer :
- Ray Leakey
- Director :
- Henry Alex Rubin
- Director's Assistant :
- Sarah Michler
- Cinematographer/DOP :
- Ken Seng
- Production Designer :
- Joel Collins
- Rider/Hoverboarder :
- Ross McGouran
- 2nd Rider/Hoverboarder :
- Ignacio Morata
- Editing Company :
- Marshall Street Editors
- Editor :
- Spencer Ferszt
- Editor Assistant :
- Jake Armstrong
- Production Company :
- Goodgate
- Local Production Company Producer :
- Gordon Mackinnon
- Music Artist and Title :
- Rudimental Waiting all Night
- Music Company :
- Platinum Rye
- Music Composition :
- Waiting All Night
- Master Recording :
- Warner Music
- Additional Publishing :
- Sony/ATV Music Publishing
- Music Supervisor :
- Platinum Rye
- Writer :
- Edward Jonathan Harris
- Writer :
- Kesi Dryden
- Writer :
- Piers Sean Aggett
- Writer :
- Amir Izadkhah
- Writer :
- James Richard Newman
- Post Production Company :
- MPC
- Visual Effects Supervisor :
- Bill McNamara
- Post Production Supervisor :
- Tim Phillips
- Colorist :
- Jean-Clement Soret
- Audio Post Production :
- Wave Studios
- Sound Design :
- Parv Thind
- Content Production Company :
- Carbon
- Head of Creative Agency :
- Chris Reed
- Content Director :
- Ben Hanson, Simon Frost
- Content :
- With Special thanks to Henry-Alex Rubin
- Content Producer :
- Nazneen Hosenie
- Content Director, Photography :
- Ben Hanson, Simon Frost
- Content Director, Photography :
- James Blann (announce only)
- Content Editor :
- Simon Pearson
- Content Editor :
- Pete Brenan
- Content Editor :
- Alastair Graham
- Colorist :
- Simon Pearson
- Content Post Production Producer :
- Leanne Tarvin
- Content Graphic Annimator and Supervisor :
- Thomas Brady
- Content Post Production :
- Kerry Arif, Aubrey Ghansah
- Content Audio/Sound Design :
- Russell Bradley @ Scramble
- Art Buyer :
- Emma Modler
- Chief Executive Offier :
- Nick Howarth
- Business Director :
- Jack Shute
- Account Director :
- Catherine Peacock
- Account Manager :
- Chris Tivey, Lexi Alston
- Planner :
- Rebecca Munds
- Public Relations :
- Nita Rushi
- Digital Content Strategy :
- AllTogetherNow
- Chief Executive Offier :
- Conor McNicholas
- Managing Director :
- Steve Parker
- Account Director :
- James Chanter
- Model Maker :
- Robert Jones
- Model Maker :
- Glenn Haddock
- Production Designer :
- Joel Collins
- Technical Partner :
- IFW Dresden and Evico GmbH
- Chief Executive Offier :
- Dr Oliver De Haas
- Evico GmbH Chief Engineer, Hoverboard :
- Dr Lars Kuhn
- Evico GmbH Engineer, Hoverboard :
- Marcel Hupfel
- Evico GmbH Engineer, Hoverboard :
- Kai Gunther
- Pioneer of Superconducting Levitation :
- Dr Ludwig Schultz
- Chief Engineer :
- Dietmar Berger
- Scientist :
- Thilo Espenhahn
- Engineer :
- Ronal Uhlemann
- Student :
- Stefan Hameister
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