Zoltar the fortune teller finally gets his own wish granted in Liberty Mutual's latest absurdist spots

A spokesman undermines his own testimonial and an actor flubs to hilarious effect

Published On
Jul 24, 2019

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A strange new cast of characters take their turns to visit the Statue of Liberty in the latest spots for Liberty Mutual’s “Truth Tellers” campaign. The long-running series, which recentl got a comedic boost from agency Goodby, Silverstein & Partners, features testimonials from “real” customers about their insurance success stories.

In this round, the campaign continues its exploration of absurdity with new spokespeople who tell their improbable stories with straight-faced gravitas. Liberty Mutual helped one man lose weight and get in shape. But before he can finish his pitch, he interrupts himself with a legal disclaimer that casts doubt on everything he’s already said.

Fans of Tom Hanks will recognize Zoltar, the magical fortune-telling machine that had a key role in the classic film “Big.” Zoltar has obviously been on the move this entire time, since neither of his locations in the movie has a view of the Statue of Liberty. Now his circus days are over, as a Liberty Mutual customer frees him as thanks for suggesting the brand.

A budding actor struggles with the script in another spot. He’s more focused on preening than getting his lines right, but a slapdash voiceover saves the day. And a thrifty customer takes a suggestion to imagine what he’ll do with his savings a bit too literally. The spots were once again directed by Harold Einstein via Dummy Films.


Jul 24, 2019
Client :
Liberty Mutual
Agency :
Goodby Silverstein & Partners
Chief Marketing Officer :
Emily Fink
VP Brand & Integrated Marketing :
Jenna Lebel
Assistant VP Broad Reach Media :
Lisa Paige
Program Manager Broad Reach Marketing :
Jacqui Cuccia
Chief Creative Officer :
Margaret Johnson
Executive Creative Director :
Danny Gonzalez
Executive Creative Director :
David Suarez
Creative Director :
Cam Miller
Associate Creative Director :
Joshua Hacohen
Associate Creative Director :
Dan Treichel
Art Director :
David Spradlin
Art Director :
Roseanne Overton
Copywriter :
Craig Shervin
Copywriter :
Kayla Lott
Production Director of Broadcast :
Tod Puckett
Executive Producer :
Leila Gage
Executive Producer :
Nick Sage
Senior Producer :
Justine Madero
Broadcast Producer :
Sam Tarde
Group Account Director :
Chris Ferko
Account Manager :
Kate Colantuono
Assistant Account Manager :
Samantha Manin
Business Affairs :
Anna Diokno
Senior Brand Strategist :
Marisa Perazzelli
Senior Quantitative Strategist :
Jessica Badrous
Brand Strategist :
Shaza Elsheshtawy
Production Company :
Dummy Films
Director :
Harold Einstein
Producer :
Michael Kanter
Editorial :
Arcade NYC
Color / VFX :
The Mill

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