Zoltar the fortune teller finally gets his own wish granted in Liberty Mutual's latest absurdist spots
A spokesman undermines his own testimonial and an actor flubs to hilarious effect
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A strange new cast of characters take their turns to visit the Statue of Liberty in the latest spots for Liberty Mutual’s “Truth Tellers” campaign. The long-running series, which recentl got a comedic boost from agency Goodby, Silverstein & Partners, features testimonials from “real” customers about their insurance success stories.
In this round, the campaign continues its exploration of absurdity with new spokespeople who tell their improbable stories with straight-faced gravitas. Liberty Mutual helped one man lose weight and get in shape. But before he can finish his pitch, he interrupts himself with a legal disclaimer that casts doubt on everything he’s already said.
Fans of Tom Hanks will recognize Zoltar, the magical fortune-telling machine that had a key role in the classic film “Big.” Zoltar has obviously been on the move this entire time, since neither of his locations in the movie has a view of the Statue of Liberty. Now his circus days are over, as a Liberty Mutual customer frees him as thanks for suggesting the brand.
A budding actor struggles with the script in another spot. He’s more focused on preening than getting his lines right, but a slapdash voiceover saves the day. And a thrifty customer takes a suggestion to imagine what he’ll do with his savings a bit too literally. The spots were once again directed by Harold Einstein via Dummy Films.
Credits
- Date
- Jul 24, 2019
- Client :
- Liberty Mutual
- Agency :
- Goodby Silverstein & Partners
- Chief Marketing Officer :
- Emily Fink
- VP Brand & Integrated Marketing :
- Jenna Lebel
- Assistant VP Broad Reach Media :
- Lisa Paige
- Program Manager Broad Reach Marketing :
- Jacqui Cuccia
- Chief Creative Officer :
- Margaret Johnson
- Executive Creative Director :
- Danny Gonzalez
- Executive Creative Director :
- David Suarez
- Creative Director :
- Cam Miller
- Associate Creative Director :
- Joshua Hacohen
- Associate Creative Director :
- Dan Treichel
- Art Director :
- David Spradlin
- Art Director :
- Roseanne Overton
- Copywriter :
- Craig Shervin
- Copywriter :
- Kayla Lott
- Production Director of Broadcast :
- Tod Puckett
- Executive Producer :
- Leila Gage
- Executive Producer :
- Nick Sage
- Senior Producer :
- Justine Madero
- Broadcast Producer :
- Sam Tarde
- Group Account Director :
- Chris Ferko
- Account Manager :
- Kate Colantuono
- Assistant Account Manager :
- Samantha Manin
- Business Affairs :
- Anna Diokno
- Senior Brand Strategist :
- Marisa Perazzelli
- Senior Quantitative Strategist :
- Jessica Badrous
- Brand Strategist :
- Shaza Elsheshtawy
- Production Company :
- Dummy Films
- Director :
- Harold Einstein
- Producer :
- Michael Kanter
- Editorial :
- Arcade NYC
- Color / VFX :
- The Mill
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