A strange new cast of characters take their turns to visit the Statue of Liberty in the latest spots for Liberty Mutual’s “Truth Tellers” campaign. The long-running series, which recentl got a comedic boost from agency Goodby, Silverstein & Partners, features testimonials from “real” customers about their insurance success stories.
In this round, the campaign continues its exploration of absurdity with new spokespeople who tell their improbable stories with straight-faced gravitas. Liberty Mutual helped one man lose weight and get in shape. But before he can finish his pitch, he interrupts himself with a legal disclaimer that casts doubt on everything he’s already said.
Fans of Tom Hanks will recognize Zoltar, the magical fortune-telling machine that had a key role in the classic film “Big.” Zoltar has obviously been on the move this entire time, since neither of his locations in the movie has a view of the Statue of Liberty. Now his circus days are over, as a Liberty Mutual customer frees him as thanks for suggesting the brand.
A budding actor struggles with the script in another spot. He’s more focused on preening than getting his lines right, but a slapdash voiceover saves the day. And a thrifty customer takes a suggestion to imagine what he’ll do with his savings a bit too literally. The spots were once again directed by Harold Einstein via Dummy Films.