Lidl is giving its shoppers a dinner kit designed to convert their friends into customers

The retailer's 'Micromarket' campaign also includes a Spotify playlist of sounds from stores

Published On
Oct 10, 2019

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Discount grocer Lidl is trying to convert more Swedes over to its brand with a new campaign that furnishes customers with a dinner kit designed to persuade their friends to shop there. 

But this is not your typical meal-in-a-box. The "Micromarket" box, devised by Stockholm agency Volt, provides its fans with fresh goods from Lidl to make a three-course dinner for up to six people.

But it's not just the about the food. It also contains Lidl branded clothes and baseball caps, store signs and even a Spotify-album featuring sounds from its stores. (These include the sound of cleaning the recycling machine, a shopping car moving and a one-hour "atmosphere" track). The point is to let customers convert their homes into mini-Lidls, and in turn, convince their dinner guests to become customers too.

LIDL dinner kit


The retailer is promoting the scheme with a TV commercial, directed by Traktor, as well as by print, OOH, radio, PR, social spots (below), point of sale and a web-based test to find out if you’re a "true Lidler."





Oct 10, 2019
Client :
Agency :
Volt - Stockholm
Director :
Executive Producer :
Christian Rehnfors
Producer :
Henning Cronheim
Photography :
John Strandh
Scenography :
Agustin Moreaux

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