Life deserves PUR water.
Those you love deserve the best. When it comes to something as vital as your family’s water, superiority is a must-have, not a nice-to-have.
Published On
Jul 23, 2020
Description
This campaign is designed to overcome the growing apathy towards water filtration. To do this, we transformed factual product benefits into a relevant story that makes PUR an emotional desire and not just a rational need. Our stories take place in the kitchen, the heart of the home, showing life moments, big and small, that are made a little better with PUR water. The campaign humanizes the way we talk about PUR’s superiority, emphasizing the end benefits that come from filtering with PUR.
Credits
- Date
- Jul 23, 2020
- Agency :
- Arnold Worldwide
- Client :
- PUR
- ECD :
- Fred Saldanha
- Art Director :
- Dan Hlivka
- Copywriter :
- Tommy McConnell
- Producer :
- Paul Shannon
- Creative Planner :
- Kylee Donovan
- Marketing :
- Paul Nelson
- Marketing :
- Casey Potash
- Marketing :
- Shaye Ellis
- Project Management :
- Kate Conway
- Business Affairs :
- Jonathan Toto
- Production Company :
- Gravy Films
- Director :
- Trent Jaklitsch
- Executive Producer :
- Brent Stoller
- Line Producer :
- Jennifer Walker
- Director of Photography :
- Chris Mably
- Editorial Company :
- PS 260 Boston
- Editor :
- Ned Borgman
- Color :
- Nice Shoes
- Colorist :
- Phil Choe
- Music :
- APM Music
- Mix and Sound Design :
- Sound Lounge
Need a credit fix? Contact the Creativity Editors
Industry
Project Type