Life deserves PUR water.

Those you love deserve the best. When it comes to something as vital as your family’s water, superiority is a must-have, not a nice-to-have.

Published On
Jul 23, 2020


This campaign is designed to overcome the growing apathy towards water filtration.  To do this, we transformed factual product benefits into a relevant story that makes PUR an emotional desire and not just a rational need.  Our stories take place in the kitchen, the heart of the home, showing life moments, big and small, that are made a little better with PUR water.  The campaign humanizes the way we talk about PUR’s superiority, emphasizing the end benefits that come from filtering with PUR.


Jul 23, 2020
Agency :
Arnold Worldwide
Client :
Fred Saldanha
Art Director :
Dan Hlivka
Copywriter :
Tommy McConnell
Producer :
Paul Shannon
Creative Planner :
Kylee Donovan
Marketing :
Paul Nelson
Marketing :
Casey Potash
Marketing :
Shaye Ellis
Project Management :
Kate Conway
Business Affairs :
Jonathan Toto
Production Company :
Gravy Films
Director :
Trent Jaklitsch
Executive Producer :
Brent Stoller
Line Producer :
Jennifer Walker
Director of Photography :
Chris Mably
Editorial Company :
PS 260 Boston
Editor :
Ned Borgman
Color :
Nice Shoes
Colorist :
Phil Choe
Music :
APM Music
Mix and Sound Design :
Sound Lounge

Need a credit fix? Contact the Creativity Editors

Project Type