Those you love deserve the best. When it comes to something as vital as your family’s water, superiority is a must-have, not a nice-to-have.
Jul 23, 2020
This campaign is designed to overcome the growing apathy towards water filtration. To do this, we transformed factual product benefits into a relevant story that makes PUR an emotional desire and not just a rational need. Our stories take place in the kitchen, the heart of the home, showing life moments, big and small, that are made a little better with PUR water. The campaign humanizes the way we talk about PUR’s superiority, emphasizing the end benefits that come from filtering with PUR.