Life deserves PUR water.

Those you love deserve the best. When it comes to something as vital as your family’s water, superiority is a must-have, not a nice-to-have.

Published On
Jul 23, 2020

Description

This campaign is designed to overcome the growing apathy towards water filtration.  To do this, we transformed factual product benefits into a relevant story that makes PUR an emotional desire and not just a rational need.  Our stories take place in the kitchen, the heart of the home, showing life moments, big and small, that are made a little better with PUR water.  The campaign humanizes the way we talk about PUR’s superiority, emphasizing the end benefits that come from filtering with PUR.

Credits

Date
Jul 23, 2020
Agency :
Arnold Worldwide
Client :
PUR
ECD :
Fred Saldanha
Art Director :
Dan Hlivka
Copywriter :
Tommy McConnell
Producer :
Paul Shannon
Creative Planner :
Kylee Donovan
Marketing :
Paul Nelson
Marketing :
Casey Potash
Marketing :
Shaye Ellis
Project Management :
Kate Conway
Business Affairs :
Jonathan Toto
Production Company :
Gravy Films
Director :
Trent Jaklitsch
Executive Producer :
Brent Stoller
Line Producer :
Jennifer Walker
Director of Photography :
Chris Mably
Editorial Company :
PS 260 Boston
Editor :
Ned Borgman
Color :
Nice Shoes
Colorist :
Phil Choe
Music :
APM Music
Mix and Sound Design :
Sound Lounge

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Project Type