Finlandia Goes Back To Finnish Roots With Dramatic Photo Campaign

W+K London worked with photographer Pierre Winther

Published On
Apr 11, 2013

Editor's Pick

Photographer Pierre Winther (known for his work with brands such as Diesel and Levi's) shot this new global campaign for Finlandia Vodka by Wieden and Kennedy London. The photography, which aims for a cinematic feel, was taken on location in Finland and includes both summer and winter executions to come out at appropriate times of year. Nicholas Berglund produced the campaign, which will feature in digital, outdoor, point of sale and events among other media. You can find out more about its creation in a Making Of video.