Olivia Munn Goes Missing in Qualcomm's Branded Thriller

Brand Assembled Big Hollywood Talents for Short Promoting Snapdragon Processor

Published On
May 13, 2016

Editor's Pick

Qualcomm and Ogilvy & Mather have assembled a star-studded cast and crew to promote the brand's Snapdragon processory in the psychological thriller "Lifeline." The short film stars Olivia Munn ("The Newsroom," "X-Men: Apocalypse") and Chinese-American actor/singer Leehom Wang and was produced by top Hollywood production company Anonymous Content ("Spotlight," "Revenant"). Armando Bo, one of the Oscar-winning writers on "Birdman" directed and co-wrote the film, Vincent Landay ("Her," "Adaptation") was producer and Academy Award-winning EPAS Steve Golin was an executive producer.

Running at about 30-plus minutes, the story takes place in Shanghai and focuses on a man Kai's (Wang) search for his missing girlfriend Emma (Munn). Kai, the son of the CEO of a big pharma company Pystrel (Joan Chen), goes on a pulse-pounding mission, his only clues to his girlfriend's whereabouts found in the cellphone she mysteriously left behind. As he encounters gangsters, corrupt journalists and other various shady types, phones, presumably made faster and more powerful from Snapdragon tech, are the vehicle through which the story develops.

The actors in the film speak in Mandarin and English, a nod to the global audience the campaign seeks to address. The film appears on YouTube and a dedicated site and will be promoted in the U.S., the U.K. India, Brazil and other countries. Additional episodes feature behind-the-scenes of the film and more information on Snapdragon technology that played a role in the film.


May 13, 2016
Brand :
Client :
Agency :
Ogilvy & Mather
Chief Creative Officer :
Teddy Lynn
President, Content and Social :
Mark Himmelsbach
Group Creative Director :
Aaron Mosher
Group Creative Director :
David Yankelewitz
Creative Director :
Bastian Baumann
Creative Director :
Chris Rowson
Senior Art Director :
Andrew Miller
Senior Art Director :
Lauren Van Aswegen
Copywriter :
Peter Nordstrom
Copywriter :
Dan Winikur
Copywriter :
Tim Stiefler
Designer :
Robyn Makinson
Designer :
Weston Doty
Designer :
Joao Magalhaes
Designer :
Austin Hoyt
Chief Production Officer :
Matt Bonin
Producer, Special Projects :
Nicole Severi
Director, Music Production :
Karl Westman
Music Producer :
Patrick Oliver
User Experience Director :
Dan Kawasaki
Director, Project Management :
Sebastian Aresco
Associate Director, DevOps :
Kevin Hamel
Senior Business Manager :
Camille Crenshaw
Senior Talent Manager :
Daniela Buchholz
Director, Rights and Clearances :
Gloria Hall
Presentation Studio Manager :
Audrey Rodriguez
Executive Group Director :
Adam Puchalsky
Account Director :
Brian Lee
Account Supervisor :
Alexandra Andrial
Account Executive :
Faith Stonner
Managing Partner :
Sheng Lee
Associate Director :
Vanessa Luo
Account Manager :
Zora Liao
Senior Account Executive :
Zoey Dong
Group Planning Director :
Michael Bruckstein
Group Planning Director :
Mandana Mellano
Group Planning Director :
Sarah Greenfield
Managing Director :
Kim Kozma
Digital Media Supervisor :
Allison Karr
Digital Media Supervisor :
Amy Fraze
Media Planner :
Samantha Sutantio
Assistant Media Planner :
Weiwei Yu
Associate Search Director :
Ryan Kelly
Managing Director :
Clement Tsang
Digital Strategy Partner :
Alice Wei
Media Planner Manager :
Wynn Kong
Associate Director, Media Analytics :
Melissa Gorris
Analytics Consultant :
Divesh Brahmbhatt
Production Company :
Anonymous Content
Director :
Armando Bo
Producer :
Vincent Landay
Executive Producer :
Eric Stern
Director, Photography :
Javier Julia
Executive Producer :
Steve Golin

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