Qualcomm and Ogilvy & Mather have assembled a star-studded cast and crew to promote the brand's Snapdragon processory in the psychological thriller "Lifeline." The short film stars Olivia Munn ("The Newsroom," "X-Men: Apocalypse") and Chinese-American actor/singer Leehom Wang and was produced by top Hollywood production company Anonymous Content ("Spotlight," "Revenant"). Armando Bo, one of the Oscar-winning writers on "Birdman" directed and co-wrote the film, Vincent Landay ("Her," "Adaptation") was producer and Academy Award-winning EPAS Steve Golin was an executive producer.
Running at about 30-plus minutes, the story takes place in Shanghai and focuses on a man Kai's (Wang) search for his missing girlfriend Emma (Munn). Kai, the son of the CEO of a big pharma company Pystrel (Joan Chen), goes on a pulse-pounding mission, his only clues to his girlfriend's whereabouts found in the cellphone she mysteriously left behind. As he encounters gangsters, corrupt journalists and other various shady types, phones, presumably made faster and more powerful from Snapdragon tech, are the vehicle through which the story develops.
The actors in the film speak in Mandarin and English, a nod to the global audience the campaign seeks to address. The film appears on YouTube and a dedicated site and will be promoted in the U.S., the U.K. India, Brazil and other countries. Additional episodes feature behind-the-scenes of the film and more information on Snapdragon technology that played a role in the film.