Lil Baby, Nicki Minaj and Pete Davidson 'squad up' for Call of Duty
Celebrity players call and respond in the new spot for the Activision game from 72andSunny
Editor's Pick
Celebrity cameos and military cadences abound in the latest spot for Call of Duty: Modern Warfare II.
The spot, called “Squad Up,” is the latest from 72andSunny for Activision. The ad, which was directed by Valentin Petit, kicks off the rapper Lil Baby calling out a military cadence, eventually being joined by country singer Kane Brown, rapper Nicki Minaj, English soccer player Bukayo Saka, and F1 driver Lando Norris.
Using Call of Duty celebrity fans, the spot tries to capture the camaraderie and diversity of “squads,” the groups of friends who play together.
The ad also features the Los Angeles Rams’ Jalen Ramsey, the Tennessee Titans’ David Long Jr. Faze Clan’s Nuke Squad, and Pete Davidson, who was also in the original spot in June.
The campaign launched on Oct. 9 during the Los Angeles Rams vs. Dallas Cowboys game at SoFi and will run on TV and online in 30 different markets around the world. The game will be available globally on October 28.
“The release of Modern Warfare II marks the beginning of Call of Duty time. And what better way to rally squads across the world than with a chant everyone can get in on,” said Zach Hilder, executive creative director of 72andSunny, in a statement.
Credits
- Date
- Oct 14, 2022
- Client :
- Call of Duty
- Agency :
- 72andSunny
- Production Company :
- PRETTYBIRD
- Production Company :
- Division Films
- Director :
- Valentin Petit
- Edit :
- The Den
- VFX :
- Monumental
- Music :
- South Music & Sound Design
- Mix :
- Lime
Need a credit fix? Contact the Creativity Editors
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