Which is faster—the bars laid out by Lil Yachty and Busta Rhymes or a Formula 1 car’s fastest lap? That’s the question Google Chrome is looking to answer in its new Google Chrome Speed Challenge.
The campaign, from Candle Media’s ATTN, highlights Chrome’s fast and secure features by likening it to other fast things, including a race car and a famous rapper.
In a music video for the campaign, rapper Lil Yachty is challenged by Formula 1 McLaren driver Lando Norris to see if they’re both as fast at Google’s Chrome browser. Norris, who took second place at the British Grand Prix on July 9, can reach speeds of 220 miles per hour on the track. Lil Yachty converted Norris’ top speed during his fastest lap ever—a brisk 1:14.693 set at the 2022 Monaco Grand Prix—to the breakneck tempo of 220 beats per minute.
Busta Rhymes, who easily makes the top five of every fastest-rapper list on the internet, steps in to help Yachty get up to speed. After some practice, the duo start the challenge, quickly ramping up the pace as Norris flies around the track. The rappers finish their verses, Norris pulls into the pit lane, and Yachty asks, “Who got the next verse, though?”
“We all know that Google Chrome, Lando and Busta Rhymes are capable of reaching ridiculous speeds,” Lil Yachty said of the experience. “I was eager to prove that I could match them on the mic.”
EssenceMediacom supported the campaign. Chris Franks helped to compose the original song, while Arts & Sciences served as producers of the Challenge’s music video, which was directed by Ehsan B and edited by Lucian Barnard.