R/GA and Baileys Collaborate on Stunning In-Camera Rube Goldberg Spot
Online Film Launches Baileys Chocolat Luxe
Published On
Oct 15, 2013
Editor's Pick
What does it take to make that perfect Baileys drink? A mindblowing contraption of levers and balances, which work together for a mesmerizing sequence created by R/GA London and Stockholm to launch Baileys Chocolat Luxe. The online film walks you throguh the story of the creation of the new drink, which combines belgian chocolate with Baileys original Irish Cream.
Done entirely in-camera, the spot used a 12-foot physical Rube Goldberg-esque physical installation. It will live on YouTube.
Credits
- Date
- Oct 15, 2013
- Brand :
- Baileys
- Client :
- Baileys
- Agency :
- R/GA-London
- Agency :
- R/GA-Stockholm
- Group Creative Director :
- Alex Wills
- Creative Director :
- Iain Robson
- Agency Producer :
- Elisabetta Viggiani
- Digital Producer :
- Anna Jansson
- Art Direction :
- Marcelo Melo
- Senior Copywriter :
- Magnus Eriksson
- Creative Director :
- Paul Collins
- Senior UX Design :
- Petter Sifver
- Associate Design Director :
- Mikael Lundin
- Visual Design :
- Katryna Jones
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