Liquid Death and Depend made a heavy metal diaper so you can pee at concerts without missing a song

Missing songs at a concert because you have traipse to a disgusting bathroom to pee is so annoying. But now, Liquid Death and Depend have just the solution. The two brands have teamed up to create the Pit Diaper, a pair of quilted pleather underwear (or perhaps overwear?), accented with chains and spikes, that can hold Depend’s Guards for Men—so concertgoers can relieve themselves right in the mosh pit and never miss another tune again. The over-the-top undergarment, endorsed by drummer Ben Koller (Converge, Mutoid Man, Killer Be Killed, All Pigs Must Die), is highlighted in the infomercial-style video below, which directs viewers to purchase one for $75 at liquiddeath.com/pitdiaper. The ludicrous product is nothing new, at least in terms of tone, for Liquid Death, which has done envelope-pushing collabs recently with the likes of e.l.f. Beauty (the “Corpse Paint” makeup line), Yeti (a coffin-shaped cooler) and OpenFortune (a line of “Misfortune Cookies”). But Depend owner Kimberly-Clark signing off on the Pit Diaper is surely more unexpected. “While an unconventional collaboration, it was still rooted in a real insight and cultural phenomenon that we’ve seen with concertgoers,” Martin Knight-Jones, VP of the Depend brand, told Ad Age. “When you consider that roughly 100 million women and men of all ages experience bladder leaks and we are the No. 1 brand, it makes sense that Liquid Death created a solution that was ‘powered by Depend.’ And knowing humor can be a way to fight stigma, we appreciated the opportunity to reach new audiences and show up in unexpected ways to challenge stereotypes around our products.” Also read: Liquid Death delivers ‘Misfortune Cookies’ with grim messages to Chinese restaurants Liquid Death has a growing presence at concert venues, catering to those who want to stay hydrated—but that does have its downsides. “Unfortunately we’ve also created a problem by keeping people too hydrated,” said Andy Pearson, the company’s VP of creative. “We’re aiming to rectify that with the Pit Diaper so now no one has to miss a minute of their favorite song or brave the dangers of a puke-soaked venue bathroom ever again.” More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Liquid Death and Depend made a heavy metal diaper so you can pee at concerts without missing a song

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