Liquid I.V. reminds you to stay hydrated this summer in high-octane brand refresh

Ah, summer. The time to be outside—at festivals, sports games, amusement parks, hiking, partying and more. As often occurs in the summer, increased activities are the cause for more fun. However, Liquid I.V.’s newest campaign, which unveils a brand refresh, reminds viewers that it shouldn’t mean people neglect to stay hydrated. Launched on Wednesday, “Tear. Pour. Live. More.,” features ads that depict the burst of energy one gets when hydrating on a hot day with Liquid I.V. Tired and dehydrated people walking through the streets or hiking tear open a pack of the product, add it to water and take a sip, only to develop hydro jets on their feet and fly across town. The campaign introduces Liquid I.V.’s new packaging and brand identity, the first refresh since its launch in 2012. “Launching this brand refresh marks a watershed moment in Liquid I.V.’s evolution and kicks off the next chapter of growth and innovation for our company,” said Liquid I.V.’s CEO, Mike Keech. “The new look and feel reflects our passion to help everyone live healthier, more fulfilling lives through our innovative solutions that turn ordinary water into extraordinary hydration.” The new look and feel includes an updated version of Liquid I.V.’s two-tone hex logo with a modernized color scheme and bolder typeface. New packaging is designed to emphasize images of the fruit flavors and the nutritional benefits of the product. As part of the campaign, Liquid I.V. will partner with events such as Neon Carnival, the Formula 1 Crypto.com Miami Grand Prix, Governors Ball Music Festival, Bonnaroo Music & Arts Festival and Lollapalooza throughout the summer. The brand will also launch new products such as a hydration sugar-free rainbow sherbet and a hydration popsicle firecracker.

Liquid I.V. reminds you to stay hydrated this summer in high-octane brand refresh

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