Fox Sports Captures The Live Emotions of Real Football Fans in Dutch Ad
Network Cast True-Life Fans in Place of Actors
Jul 28, 2014
Rather than hire actors to star in its latest film, which promotes its new season of live football, Fox Sports Netherlands cast real-life fans and filmed their reactions as they watched a series of games. The resulting 60 second ad, by Anomaly Amsterdam, captures the emotional roller-coasters experienced by real fans watching live sports (helped by an operatic soundtrack, and some cinematic-style direction by Victor D Ponten.) Dutch viewers might also recognize a few local sporting celebrities among the fans, including John van Zweden, an Ado Den Haag supporter and part-owner of Premier League club Swansea City, and Dries Jans, former PEC Zwolle player..