Home-improvement retailer Lowe's is bringing its "Fix in Six" Vine campaign to life, creating animated window displays of household tips at one of the retailer's first two Manhattan locations.
The "Fix in Six" push, created by BBDO N.Y., provides six-second tutorials on quick and easy home-improvement tips like microwaving a sponge to kill germs and using walnuts to mask scratches in wood. To build buzz for the new Lowe's location in the Chelsea District of Manhattan, the agency illustrated two new fixes in the store's windows that cater to city living: painting a room a light color to make it look bigger and hanging a bike from the ceiling to save space.
On busy 6th Avenue, passersby stop to take pictures, videos or just examine the detailed installation, built by the company that makes the iconic holiday windows for Saks Fifth Avenue and Bloomingdale's: Spaeth Design. A 15-person team constructed the two window displays in one month, about half the time it would typically take a design of this scale.
The splashy installation be up for the month of August and will be broadcast on Periscope this Wednesday. It will be taken down to finish constructing the new store, which opens in September.
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