The Lloyds black horse gets a foal in the bank's latest equine epic

Spot by Adam&Eve/DDB is set to ‘Look After You’ by Aron Wright

Published On
May 15, 2019

Editor's Pick

The U.K.'s Lloyds Bank has been using its black horse logo for several years now in sweeping, epic ads by Adam&Eve/DDB featuring powerful ballads, designed to woo back customers disillusioned by banks after the financial crisis. 

The latest effort is another cinematic spot (by director Marcus Soderlund at Academy) set to the emotive strains of "Look After You" by Aron Wright, and this time the theme is all about generations helping each other. In the ad, the iconic horse and a young foal embark on an epic journey together. Although the older horse is apparently looking after the foal, when they reach a frozen river, it's the little one who leads the way to rejoin their herd. 

According to Catherine Kehoe, managing director for group brands & marketing at Lloyds Banking Group:, the new spot "shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise.”

With the U.K. awash with millennials who need to rely on the bank of Mom and Dad in order to purchase property, it's a pertinent message. 

Credits

Date
May 15, 2019
Client:
Lloyds Bank
Agency:
Adam & Eve/DDB
Marketing Communications Director:
Richard Warren
Senior Manager:
Vicky Handley
Marketing Manager:
Sophie Gaitskell
Assistant Marketing Manager:
Aamir Suleman
Group Executive Creative Director:
Ben Tollett
Chief Creative Officer:
Richard Brim
Creative Director:
James Gillham
Creative Director:
Graham Cappi
Copywriter:
Graham Cappi
Art Director:
James Gillham
Agency Producer:
Nikki Cramphorn
Agency Producer:
Hayley Carter
Agency Producer:
Nicola Applegate
Planner:
Ben Worden
Group CSO:
David Golding
CEO:
Mat Goff
Managing Partner:
Charlotte Wolfenden
Account Director:
Fay Taylor
Account Manager:
Janki Shah
Account Executive:
Jack Bannenburg
Designer/Typographer:
Sam Stabler
Designer/Typographer:
Scott Silvey
Media Agency:
Mediacom
Production Company:
Academy Films
Executive Producer:
Simon Cooper
Producer:
Juliette Harris
Production Manager:
Antonia Vickers
Director:
Marcus Söderlund
Director of Photography:
Justin Brown
Editing Company:
Trim
Editor:
Tom Lindsay
VFX Studio:
Untold Studios
VFX Producer:
Tom Igglesden
VFX Executive Creative Director:
Neil Davies
VFX Creative Director:
Diarmid Harrison-Murray
VFX Supervisor:
Amir Bazazi
VFX Supervisor:
Alex Gabucci
VFX Artist:
Clement Granjon
VFX Artist:
Philippe Moine
VFX Artist:
Aitor Arroyo
VFX Artist:
Doruk Saglam
VFX Artist:
Benoit Gielly
VFX Artist:
Deniz Cinar
VFX Artist:
Gael Kerchenbaum
VFX Artist:
Michael Hanault
VFX Artist:
Sauce Villas
VFX Artist:
Carl Edlund
Colorist:
Toby Tompkins
Color:
Cheat
Music Supervisor:
Nick Payne
Music Supervisor:
Joe Rice
Music Supervisor:
SixtyFour Music
Audio Post Production:
Jack Sedgwick
Audio Post Production:
Wave Studios
Soundtrack Name:
Look After You
Composer:
Aron Wright
Content Director:
Robert Spary-Smith
Content Producer:
Stuart Henderson
BTS Editor:
Simon Pearson
BTS and Digital Post Producer:
Lydia Gebbie
Animator:
Sam Butler
Animator:
Mauricio Brandt
Animator:
Tom Lockwood
Photographer:
Dean Rodgers
Photographer:
Visual Artists
Retoucher:
Dennis Tuffnell

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