The Lloyds black horse gets a foal in the bank's latest equine epic
Spot by Adam&Eve/DDB is set to ‘Look After You’ by Aron Wright
Editor's Pick
The U.K.'s Lloyds Bank has been using its black horse logo for several years now in sweeping, epic ads by Adam&Eve/DDB featuring powerful ballads, designed to woo back customers disillusioned by banks after the financial crisis.
The latest effort is another cinematic spot (by director Marcus Soderlund at Academy) set to the emotive strains of "Look After You" by Aron Wright, and this time the theme is all about generations helping each other. In the ad, the iconic horse and a young foal embark on an epic journey together. Although the older horse is apparently looking after the foal, when they reach a frozen river, it's the little one who leads the way to rejoin their herd.
According to Catherine Kehoe, managing director for group brands & marketing at Lloyds Banking Group:, the new spot "shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise.”
With the U.K. awash with millennials who need to rely on the bank of Mom and Dad in order to purchase property, it's a pertinent message.
Credits
- Date
- May 15, 2019
- Client :
- Lloyds Bank
- Agency :
- Adam & Eve/DDB
- Marketing Communications Director :
- Richard Warren
- Senior Manager :
- Vicky Handley
- Marketing Manager :
- Sophie Gaitskell
- Assistant Marketing Manager :
- Aamir Suleman
- Group Executive Creative Director :
- Ben Tollett
- Chief Creative Officer :
- Richard Brim
- Creative Director :
- James Gillham
- Creative Director :
- Graham Cappi
- Copywriter :
- Graham Cappi
- Art Director :
- James Gillham
- Agency Producer :
- Nikki Cramphorn
- Agency Producer :
- Hayley Carter
- Agency Producer :
- Nicola Applegate
- Planner :
- Ben Worden
- Group CSO :
- David Golding
- CEO :
- Mat Goff
- Managing Partner :
- Charlotte Wolfenden
- Account Director :
- Fay Taylor
- Account Manager :
- Janki Shah
- Account Executive :
- Jack Bannenburg
- Designer/Typographer :
- Sam Stabler
- Designer/Typographer :
- Scott Silvey
- Media Agency :
- Mediacom
- Production Company :
- Academy Films
- Executive Producer :
- Simon Cooper
- Producer :
- Juliette Harris
- Production Manager :
- Antonia Vickers
- Director :
- Marcus Söderlund
- Director of Photography :
- Justin Brown
- Editing Company :
- Trim
- Editor :
- Tom Lindsay
- VFX Studio :
- Untold Studios
- VFX Producer :
- Tom Igglesden
- VFX Executive Creative Director :
- Neil Davies
- VFX Creative Director :
- Diarmid Harrison-Murray
- VFX Supervisor :
- Amir Bazazi
- VFX Supervisor :
- Alex Gabucci
- VFX Artist :
- Clement Granjon
- VFX Artist :
- Philippe Moine
- VFX Artist :
- Aitor Arroyo
- VFX Artist :
- Doruk Saglam
- VFX Artist :
- Benoit Gielly
- VFX Artist :
- Deniz Cinar
- VFX Artist :
- Gael Kerchenbaum
- VFX Artist :
- Michael Hanault
- VFX Artist :
- Sauce Villas
- VFX Artist :
- Carl Edlund
- Colorist :
- Toby Tompkins
- Color :
- Cheat
- Music Supervisor :
- Nick Payne
- Music Supervisor :
- Joe Rice
- Music Supervisor :
- SixtyFour Music
- Audio Post Production :
- Jack Sedgwick
- Audio Post Production :
- Wave Studios
- Soundtrack Name :
- Look After You
- Composer :
- Aron Wright
- Content Director :
- Robert Spary-Smith
- Content Producer :
- Stuart Henderson
- BTS Editor :
- Simon Pearson
- BTS and Digital Post Producer :
- Lydia Gebbie
- Animator :
- Sam Butler
- Animator :
- Mauricio Brandt
- Animator :
- Tom Lockwood
- Photographer :
- Dean Rodgers
- Photographer :
- Visual Artists
- Retoucher :
- Dennis Tuffnell
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