BSUR Amsterdam and director Kevin Thomas take a motley series of round-the-world adventures for a new global campaign promoting the MINI Coupe. Shot over the course of four months, the effort features the fun, new model at the heart of three different tales: a darkly comedic buddy road trip in wintry Iceland, an action-packed race through Rios Carnivale and a madcap love story set within the skyscraper-filled streets of Hong Kong. The spots make up the television component of the Another Day, Another Adventure campaign, which also includes print, social media, online and out of home.