How Much Vacationing Can You Pack Into Sixty Seconds?
Croatia Provides an Inviting Backdrop for Lastminute.com's Pan Euro Spot
Editor's Pick
In the first ever pan-European spot from Lastminute.com, a vacationing couple pack more into a minute than most of us do in a lifetime.
The ad, created by Adam & Eve/DDB and directed by Stink's Martin Krejci, sees them stepping into a town square where the time on a clock reads 11:59. In the next 60 seconds, and in one continuous sequence, they whirl through exploring the town's winding alleys, dance the tango, fall into a gorgeous hotel room bed before emerging in swimsuits and diving off a yacht into an azure sea, and cram in a quick massage.
That's all before the clock strikes 12, and they're off for more adventures. The spot will air in the U.K., Italy and France -- and if you're wondering which destination provided such a gorgeous backdrop, it's Croatia.
Credits
- Date
- Jun 17, 2015
- Agency :
- Adam & Eve/DDB
- Brand :
- lastminute.com
- Client :
- lastminute.com
- Agency :
- Adam & Eve/DDB
- Client :
- Amanda Cumine
- Chief Creative Officer :
- Ben Priest
- Executive Creative Director :
- Ben Tollett
- Executive Creative Director :
- Richard Brim
- Creative Director :
- Frank Ginger
- Creative Director :
- Shay Reading
- Creative Planner :
- Dom Boyd
- Media Agency :
- Manning Gottlieb OMD
- Production Company :
- Stink
- Director :
- Martin Krejci
- Editor :
- Bill Smedley @ Work Post
- Soundtrack name and composer :
- Makini by Sal Davis
- Post Production :
- The Mill
- Audio Post Production :
- Factory
Need a credit fix? Contact the Creativity Editors
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