In the first ever pan-European spot from Lastminute.com, a vacationing couple pack more into a minute than most of us do in a lifetime.
The ad, created by Adam & Eve/DDB and directed by Stink's Martin Krejci, sees them stepping into a town square where the time on a clock reads 11:59. In the next 60 seconds, and in one continuous sequence, they whirl through exploring the town's winding alleys, dance the tango, fall into a gorgeous hotel room bed before emerging in swimsuits and diving off a yacht into an azure sea, and cram in a quick massage.
That's all before the clock strikes 12, and they're off for more adventures. The spot will air in the U.K., Italy and France -- and if you're wondering which destination provided such a gorgeous backdrop, it's Croatia.