Burt's Bees Celebrates Unique Beauties in Uplifting Campaign

Films for Brand's Lipsticks Stars Albino Model and Deaf Singer

Published On
May 12, 2016

Editor's Pick

Burt's Bees has stepped into the territory of the docu-style ad beloved of brands like Dove with a pair of uplifting online films that are all about embracing your differences.

The campaign, promoting the brand's moisturizing lipsticks, is minimally branded and the product is barely seen -- instead, the message is about loving your "nature," and by implication, Burt's Bees all-natural products.

The first film centers around Diandra, a stunning African-American model with Albinism. As she reflects on how hard it was growing up in the Bronx, we see her walking in the local neighborhood and at home, surrounded by family photos of her as a baby and growing up. She then explains how she became more confident, embraced her looks and was eventually scouted as a model -- and we see her transformed with makeup (including a Burt's Bees lipstick) into a catwalk beauty.

A second film features Mandy Harvey, a musician who became deaf, but uses her sense of touch to "feel" the music in different ways, and now loves that about herself.

The ads, which will run online including as paid social, were created by Baldwin&, and directed by Anna &Ewen of production company RDI.

Credits

Date
May 12, 2016
Brand:
Burt's Bees
Client:
Burt's Bees
Agency:
Baldwin&
Creative Director:
David Baldwin
Creative Director:
Bob Ranew
Associate Creative Director:
Kellyn McGarity
Copywriter:
Britton Upchurch
Agency Producer:
Lisa Effress
Production Company:
RDI - Santa Monica
Director:
Anna and Ewan
Director, Photography:
Ewan McGregor
Executive Producer:
Caryn Maclean
Producer:
Lauren Hafner Addison
Editor (for Mandy):
Marco Perez
Editor (for Diandra):
Andrew Doga
Assistant Editor:
George Dodsworth
Telecine Artist:
Stephen Picano
Flame Artist:
Brian Kubovcik
Flame Artist:
Jason Ortenberg
Sound Design and Music:
JSM New York
Music Chief Creative Officer:
Joel Simon
Music Producer:
Jeff Fiorello
Voiceover Record:
Coupe Studios
Sound/Mix:
Sonic Union, New York
Sound Engineer:
Rob McIver
Voiceover Engineer:
Kip Kuepper
Voiceover Engineer:
Ed Kaufman
Voiceover Producer:
Eric Singer
Voiceover Producer:
Aaron Lasko

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