Applebee's : Lunch Decoy

An inflated excuse to go to Applebee's.

Published On
Jul 25, 2012

Editor's Pick

Crispin Porter + Bogusky cooked up this devilish scheme to get the working set to spend their lunch breaks not at their desks, but at their local Applebee's. The agency created these "Lunch Decoys," inflatable dolls that probably look nothing like you, that you can place in front of your computer while you slip out for a real sit-down meal at the food joint. Yes, they're for real, and available for $6.99 a pop on Amazon.com. The video teasing the blow-ups is also refreshingly different for the brand, and probably the funniest thing we've seen featuring the restaurant since this.

Credits

Date
Jul 25, 2012
Brand:
Applebee's
Client:
Applebee's
Agency:
Crispin Porter & Bogusky
Worldwide Creative Officer:
Rob Reilly
Vice President/Executive Creative Director:
Steve Babcock
Vice President/Creative Director:
Allen Richardson
Vice President/Creative Director:
Dave Swartz
Associate Creative Director, Copywriter:
Rich Ford
Senior Art Director:
Todd Grinham
Senior Copywriter:
Brittany Poole
Executive Integrated Producer:
Aaron Kovan
Junior Integrated Producer:
Jamie Slade
Production Company:
Interrogate
Director:
Jon Barber
Managing Director/Founder:
Jeff Miller
Partner/Executive Producer:
George Meeker
Head of Production:
Jen Beitler
Producer:
Dawn Fanning Moore
Post Production:
Plus Production
Integrated Producer:
Beth Mack
Editor:
Wayde Samuel
Assistant Editor:
James Bedford
Content Management Supervisor:
Ted Morse
Content Manager:
Derek Effinger
Assistant Content Manager:
Alex Kirk
Business Affairs:
Lisa Gillies
Talent Consultant:
Michelle Thompson
Cognitive Anthropologist:
Andrew Teagle
Cognitive Anthropologist:
Kaylin Goldstein
Traffic Manager:
Megan O'Rourke
Co-Executive Creative Director:
Mark Taylor

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Project Type