Vice Teams Up With Airbnb for Themed Travel Experiences Campaign
Competition Lets People Win Trips to New York, Paris, Tokyo and Cape Town
Editor's Pick
An erotica-inspired tour of Paris (seen here), an exploration of Cape Town's techno scene, a glimpse into New York's vogueing scene and an LGBT-themed tour of Tokyo are all on offer via a competition being held by Vice Media and Airbnb, which have teamed up for a series of themed cultural travel experiences.
People can enter to win the trips via the Airbnb Trips platform by submitting a response to a thematic prompt on the contest page. The one hundred most creative entries will be chosen as winners. They'll stay in an Airbnb accommodation and receive one ticket to one of the experiences offered.
The trips are specially curated by experts chosen by Vice and include some unique opportunities to partake in experiences inspired by Vice content. For example in Cape Town, winners will collaborate with a local DJ to produce their track, which they will perform later at a party. In Paris, they'll attend their own private burlesque class, in New York, they will attend a vogueing party, and in Tokyo, they'll explore the unique nightlife of the Ni-chÅme district, which boasts the highest concentration of gay bars in the world.
Publicis-owned media agency Starcom worked on the campaign, which will run until September 1.
Credits
- Date
- Aug 14, 2017
- Brand :
- Airbnb/VICE
- Client :
- Airbnb/VICE
- Agency :
- Starcom
- Chief Marketing Officer :
- Jonathan Mildenhall
- Marketing Manager :
- Farzad Sharif
- Creative Director :
- Tony Högqvist
- Head of Production :
- Rachel Holbrook
- Creative Producer :
- Bridget Sheils
- Social Media Manager :
- Deepti Sataluri
- Film Editor :
- Ian Rowe
- Film Editor :
- Christian Baker
- Copywriter :
- Michael Smith
- Copywriter :
- Brett Shea
- Copywriter :
- David Hayward
- Visual Designer :
- Jason Mamaril
- Visual Designer :
- Jason Cross
- Creative Director :
- Vice
- Chief Content and Creative Officer :
- Tom Punch
- Chief Strategy Officer :
- Spencer Baim
- Executive Creative Director :
- Amel Monsur
- Creative Director :
- Kelly Fulton
- Creative :
- Jay Chary
- Producer :
- Amanda Naseem
- Producer :
- Phil Staiman
- Post Producer :
- Ashley Edgar
- Art Director :
- Courtney Nicholas
- Account Director :
- Ben Kammerle
- Director, Strategy :
- Sam Raeburn
- Media Manager :
- Jordan Ng
- Director :
- Jack Turits
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