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Lynx leverages ASMR to teach men how to shave their privates

(Lynx)
AJ
By:
Alexandra Jardine
February 20, 2019 08:15 PM

Unilever brand Lynx (aka Axe) is the latest brand to tap into the phenomenon of ASMR, in a series of videos for its Shower & Shave range that teach men how to shave in the shower.

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