Wow, is this the kind of great thing that happens when Microsoft sells to the Mac crowd? Meticulously hip attention to detail in set and costume and the sheer fun of mini mannequins. "Even creative types need to do expenses, e-mail and the occasional presentation," says McCann-Erickson's David Ekholm. "We wanted a fun way to show how the new Office for Mac makes you so productive, it's as if you're unlocking this little business professional version of yourself." Bill Gates has one of these, except it's the size of King Kong.