Microsoft : The Mac-User's "Inner Suit"
Wow, is this the kind of great thing that happens when Microsoft sells to the Mac crowd? Meticulously hip attention to detail in set and costume and the sheer fun of mini mannequins. "Even creative types need to do expen
Published On
May 12, 2004
Editor's Pick
Wow, is this the kind of great thing that happens when Microsoft sells to the Mac crowd? Meticulously hip attention to detail in set and costume and the sheer fun of mini mannequins. "Even creative types need to do expenses, e-mail and the occasional presentation," says McCann-Erickson's David Ekholm. "We wanted a fun way to show how the new Office for Mac makes you so productive, it's as if you're unlocking this little business professional version of yourself." Bill Gates has one of these, except it's the size of King Kong.
Credits
- Date
- May 13, 2004
- Agency :
- McCann Worldgroup
- Client :
- Microsoft
- Chief Creative Officer :
- Kevin Moehlenkamp
- Executive Creative Director :
- Walt Connelly
- Art Director :
- Michel Edens
- Executive Creative Director :
- Dante Lombardi
- Copywriter :
- David Ekholm
- Art Buyer :
- Lynn Sutliff
- Print Producer :
- Jeffery Leach
- Model Maker :
- Anthony Sgard
- Set Designer :
- Floris Vos
- Photographer :
- Erwin Olaf
- Retoucher :
- Edwin Veer
- Brand :
- Microsoft
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Project Type
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