'Dusty Car Wash' Gives Autos a Mad Max Makeover

Hollywood Artists Recreated Movie's Look in Toronto Warner Brothers Stunt

Published On
May 15, 2015

Editor's Pick

To promote "Mad Max: Fury Road," Warner Bros. Pictures Canada set up a "dusty car wash" in downtown Toronto so people could get the movie franchise's trademark filthy, beaten-up look for their own cars. Agency Lowe Roche coordinated the stunt, which saw a team of Hollywood set dressers and professional artists recreate images from the movie on each vehicle, as well as giving it a blast of dust. Imagery included skulls and flames, along with movie quotes, and the title and release date -- effectively creating mobile billboards driving around the city. Although the over-the-top video showcasing the stunt is a bit much with the fast cuts and overly aggressive music, the idea is super cool.

Credits

Date
May 15, 2015
Brand :
Warner Bros. Canada
Client :
Warner Bros. Canada
Agency :
Lowe Roche-Toronto
Executive Creative Director :
Mark Mason
Executive Creative Director :
Jane Murray
Copywriter :
Kelly Finnamore
Art Director :
Matt Camara
Designer :
Ben Coles
Co-President :
Jeff Dack
Co-President :
Marie-Lise Campeau
Agency Producer :
Beth MacKinnon
Producer :
Jonny Pottins
Director :
Jonny Pottins
Director :
Jon Simonassi
Production Art Director :
Nick Haraszty
Editor :
Jon Simonassi
Artist :
Zachary Melo
Artist :
Elysse Melo
Production House :
Zink
Visual Effects Creative Director :
Raj Dias
Producer :
Natasha Daly
Lead Visual Effects Artist :
March De Laurentiis

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