Chris Redd, Nicki Minaj and Chris Redd glorify a gaming legend in 'Madden NFL 19' launch ad
EA Sports franchise debuts first work from Johannes Leonardo
Editor's Pick
Comedian and rapper Lil Dicky and SNL's Chris Redd recall "The Greatest Play Call Ever" in the latest star-studded spectacle for EA Sports "Madden NFL, " the game's first work out of Johannes Leonardo, which won the account earlier this year.
In the film, which promotes the franchise's 19th edition, the comedic stars dish at a diner about the legend of Will, an everyday gamer whose one decisive move cemented his spot in the annals of gaming history. Redd, who was there to observe the feat, gives a play-by-play of the moment, as fans like Nicki Minaj (whose gamer tag is not to be missed) listen in. Not only did Will's move lead to one epic touchdown--it also triggered a chain of unbelievable events--a tune from Quavo, a coma wake-up, a new hot sauce, an episode of ESPN's "30 for 30" and much more--or did it?
The endline goes, "Make your play," a rallying cry for gamers to make those strategic decisions that lead to greatness.
The film was directed by comedic vet Neil Brennan ("Chappelle's Show") and also features cameos from sports pros Joel Embiid, DeAndre Hopkins as well as ESPN's Katie Nolan and Hot Ones' Sean Evans. "Madden 19" drops on Friday, August 10, and the campaign is running through the beginning of NFL season.
EA Sports has long tapped big names to push its Madden releases, with previous films starring the likes of Kevin Hart and Dave Franco, and Von Miller and Rob Gronkowski, created out of previous agency Heat.
Credits
- Date
- Aug 03, 2018
- Brand :
- EA Sports
- Producer :
- Denice Hutton
- Producer :
- Alexandra Leal
- Producer :
- Andrew Cravotta
- Social Content Editor :
- Abbey Chaus
- Editor :
- Ali Mao
- Editor :
- Paul Martinez
- Executive Producer :
- Sila Soyer
- Editorial :
- Arcade Edit
- Producer :
- Tova Dann
- Executive Producer :
- Michael Sagol
- Director :
- Neal Brennan
- Production :
- Caviar
- Senior Producer :
- Antonio Burnett
- Executive Producer :
- Brett Fisher
- Head of Production :
- Dana May
- Junior Art Director :
- Jacob Mehringer
- Junior Copywriter :
- Thomas Woods
- Senior Copywriter :
- Maclean Jackson
- Associate Creative Director :
- Omid Amidi
- Chief Creative Officer :
- Leo Premutico
- Chief Creative Officer :
- Jan Jacobs
- Agency :
- Johannes Leonardo
- Audio Post :
- Sonic Union
- Mix Engineer :
- Owen Shearer
- Audio Producer :
- Pat Sullivan
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