Kevin Hart and Dave Franco Star in the Most Over the Top Madden Promo Ever
Agency Heat Calls in Some Big Guns for Big Laughs
Aug 18, 2014
EA Sports is back with this unapologetically over-the-top spot to promote football video game "Madden 15," featuring famous funny men Kevin Hart and Dave Franco performing in an outrageous mini-musical.
Created out of San Francisco-based agency Heat and directed by Hungry Man's Wayne McClammy, the spot shows Mr. Hart turning up on the young heartthrob Mr. Franco's doorstep in a Madden-sparked rage, challenging him to a duel. What ensues is a wild competition as the two try to one up one another at every turn. First, they burst into song, spitting laughable rap lyrics before finally picking up game controllers and facing off as gentleman have for the last decade and a half, apparently-- by playing "Madden 15." In addition to a Gaga-like songstress, NFL pros Richard Sherman and Colin Kaepernick appear alongside the unlikely pair, contributing their own hot rhymes and unlikely slapstick comedy.