Kevin Hart and Dave Franco Star in the Most Over the Top Madden Promo Ever
Agency Heat Calls in Some Big Guns for Big Laughs
Editor's Pick
EA Sports is back with this unapologetically over-the-top spot to promote football video game "Madden 15," featuring famous funny men Kevin Hart and Dave Franco performing in an outrageous mini-musical.
Created out of San Francisco-based agency Heat and directed by Hungry Man's Wayne McClammy, the spot shows Mr. Hart turning up on the young heartthrob Mr. Franco's doorstep in a Madden-sparked rage, challenging him to a duel. What ensues is a wild competition as the two try to one up one another at every turn. First, they burst into song, spitting laughable rap lyrics before finally picking up game controllers and facing off as gentleman have for the last decade and a half, apparently-- by playing "Madden 15." In addition to a Gaga-like songstress, NFL pros Richard Sherman and Colin Kaepernick appear alongside the unlikely pair, contributing their own hot rhymes and unlikely slapstick comedy.
Credits
- Date
- Aug 18, 2014
- Brand :
- Madden NFL 15
- Agency :
- Deloitte Digital
- Client :
- EA Sports
- Chairman, Executive Creative Director :
- Steve Stone
- Creative Director/ Copywriter :
- Warren Cockrel
- Creative Director, Art Director :
- Anna Rowland
- Senior Writer :
- Ryan Hartsfield
- Senior Art Director :
- Jeff Fang
- Executive Content Producer :
- Brian Coate
- Content Producer :
- Jonathan Matthews
- Production Company :
- Hungry Man
- Executive Producer :
- Mino Jarjoura
- Director :
- Wayne McClammy
- Director, Photography :
- Bryan Newman
- Line Producer :
- Nate Young
- Editorial Company :
- ARCADE
- Managing Partner :
- Damian Stevens
- Executive Producer :
- Nicole Visram
- Producer :
- Cristina Matraica
- Editor :
- Christjan Jordan
- Assistant Editor :
- Connie Chuang
- Music Composition :
- Beacon Street Studios
- Vocal Performer :
- Conway
- Executive Producer :
- Adrea Lavezzoli
- Mixer :
- Mike Franklin
- Assistant Mixer :
- Dewey Thomas
- Producer :
- Kate Vadnais
- Visual Effects/Conform :
- The Mill
- Senior Executive Producer :
- Sue Troyan
- Producer :
- Jordan Sharon
- Production Coordinator :
- Kris Drenzek
- Shoot Supervisor :
- John Leonti
- Shoot Supervisor :
- John Shirley
- Creative Director :
- John Leonti
- 2D Lead :
- John Shirley
- 3D Lead Artist :
- Tom Graham
- Colorist :
- Adam Scott
- 2D Artist :
- Nick Tayler
- 2D Artist :
- Brad Scott
- 2D Artist :
- Scott Wilson
- 2D Artist :
- Adam Matis
- 2D Artist :
- Jake Albers
- 2D Artist :
- Robin McGloin
- 2D Artist :
- Tim Robbins
- 3D Artist :
- Kenzie Chen
- 3D Artist :
- Chris Goodrich
- 3D Artist :
- Bridget Warrington
- 3D Artist :
- Yorie Kumalasari
- 3D Artist :
- Krystal Sae Eua
- 3D Artist :
- Jesse Flores
- 3D Artist :
- James Ma
- 3D Artist :
- Blake Sullivan
- 3D Artist :
- Katie Yancey
- 3D Artist :
- Jonah Austin
- 3D Artist :
- Tyler Mele
- Design :
- Justin Demetrician
- Graphics and Animation :
- Cinco Design
- Creative Director :
- David Cipriano
- Producer :
- Wendy Bryant
- Motion/Animation :
- Russell Hirtzel
- Motion/Animation :
- Carlos Maya
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