Super Bowl 50 MVP Von Miller delivers some unexpected moves in EA Sports' new ad promoting the 17th installment of its "Madden NFL" game. Here, the Denver Broncos linebacker shows off some superb dance skills (no doubt honed during his run on "Dancing With the Stars" earlier this year) while singing "Start Me," a new rendition of Justin Bieber's popular track "Sorry."

In the film, the athlete performs alongside a crew of his doppelgangers wearing a host of colorful outfits, rattling off reasons as to why gamers should "start me" and put him in their starting lineup when playing "Madden 17."

The new film was created out of Heat and directed by Matt Lenski of Arts & Sciences. While no less fantastic, with just a single star against a stark white backdrop, it's a bit of a departure from previous, over-the-top films promoting Madden, such as the blockbuster "Madden: The Movie" and a wild music video starring Kevin Hart and Dave Franco.

"Madden NFL 17" drops on August 23 for Xbox One, Xbox 360, PlayStation 4 and PlayStation 3.