Super Bowl 50 MVP Von Miller Shows Off His Impressive Dance Skills to Promote 'Madden NFL 17'
Latest EA Sports Film From Heat Bets on a Single Superstar
Editor's Pick
Super Bowl 50 MVP Von Miller delivers some unexpected moves in EA Sports' new ad promoting the 17th installment of its "Madden NFL" game. Here, the Denver Broncos linebacker shows off some superb dance skills (no doubt honed during his run on "Dancing With the Stars" earlier this year) while singing "Start Me," a new rendition of Justin Bieber's popular track "Sorry."
In the film, the athlete performs alongside a crew of his doppelgangers wearing a host of colorful outfits, rattling off reasons as to why gamers should "start me" and put him in their starting lineup when playing "Madden 17."
The new film was created out of Heat and directed by Matt Lenski of Arts & Sciences. While no less fantastic, with just a single star against a stark white backdrop, it's a bit of a departure from previous, over-the-top films promoting Madden, such as the blockbuster "Madden: The Movie" and a wild music video starring Kevin Hart and Dave Franco.
"Madden NFL 17" drops on August 23 for Xbox One, Xbox 360, PlayStation 4 and PlayStation 3.
Credits
- Date
- Aug 18, 2016
- Brand :
- EA Sports
- Client :
- EA Sports
- Agency :
- Deloitte Digital
- Chairman/Executive Creative Director :
- Steve Stone
- Creative Director :
- Anna Rowland
- Creative Director :
- Warren Cockrel
- Associate Creative Director :
- Nichole Geddes
- Art Director :
- Nichole Geddes
- Associate Creative Director :
- Mitch Gage
- Copywriter :
- Mitch Gage
- Director, Integrated Production :
- Joyce Chen
- Producer :
- Hannah Murray
- Director, Client Services :
- Aaron Lang
- Account Director :
- JT Pierce
- Account Supervisor :
- Julia Wu
- Account Manager :
- Molly Reynolds
- Business Affairs :
- Jennifer Kennedy
- Advertiser :
- Electronic Arts
- Chief Marketing Officer :
- Chris Bruzzo
- Senior Director, Global Creative Strategy :
- Dustin Shekell
- Senior Manager of Global Creative :
- Jessica English
- Vice President, Marketing :
- Anthony Stevenson
- Product Marketing Director :
- Joshua Rabenovets
- Product Manager :
- Jennica Pearson
- Production Company :
- Arts & Sciences
- Director :
- Matthew Lenski
- Director, Photography :
- Darko Suvac
- Managing Director :
- Mal Ward
- Head of Production :
- Christa Skotland
- Line Producer :
- Dina Oberley
- Editorial Company :
- No. 6
- Editor :
- Graham Turner
- Assistant Editor :
- Randy Baublis
- Executive Producer :
- Carr Shilling
- Producer :
- Allison Dettelbach
- Visual Effects :
- Electric Theater Collective
- Visual Effects Supervisor :
- John Price
- 2D Lead :
- John Price
- 2D Flame :
- Ant Walsham
- 2D Flame :
- Fefo De Souza
- 2D Assistant :
- Dave Levine
- 2D Assistant :
- James Stellar
- Colorist :
- Aubrey Woodiwiss
- Managing Director :
- Kate Hitchings
- Executive Producer :
- Louisa Cartwright
- Producer :
- Therese Mayer
- Music Executive Producer :
- Adrea Lavezzoli
- Final Mix :
- Beacon Street Studios
- Executive Producer :
- Adrea Lavezzoli
- Mixer :
- Rommel Molina
- Senior Mixer :
- Kate Vadnais
Need a credit fix? Contact the Creativity Editors
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