A 'Ring'-inspired Ghoul Enjoys Some Chocolate in Mondelez' Bizarre Ad

Samara Lookalike Learns About Sharing in Horror-Themed Spot

Published On
Jun 08, 2016

Editor's Pick

Wieden & Kennedy Sao Paulo and Hungry Man Director Carloa Busato bring a horrific twist to the candy ad in this spot for Mondelez candy bar Bis.

It stars a hair-covered ghoul who looks just like the creepy ghost Samara from "The Ring." She seems totally out of sorts as she scratches away at her sketchbook, and then a guy with a Bis candy bar shows up. He throws a piece of the chocolate at her, which helps to change her mood -- a bit.

The bizarre scenario is meant to illustrate how the candy bar is "made for sharing."

Credits

Date
Jun 08, 2016
Agency :
Wieden & Kennedy - Sao Paulo
Executive Creative Director :
Renato Simes
Creative Director :
Marco Martins
Creative Director :
Octavio Schiavon
Copywriter :
Rafael Campello
Copywriter :
Otavio Schiavon
Art Director :
Renata El Dib
Art Director :
Marco Martins
Agency Producer :
Regiani Pettinelli
Agency Producer :
Ricardo Balbin
Account :
Tiago Lima
Account :
Camila Mello
Account :
Daniela Janecek
Creative Planner :
Rodrigo Maroni
Creative Planner :
Luana Azeredo
Creative Planner :
Carolina Silva
Social Media :
Carolina Siper
Media :
Alexandre Ugadin
Media :
Rachid Antun
Client Approval :
Maximiliano Cardoso
Client Approval :
Diego Serantes
Client Approval :
Ana Sarro
BI :
Paulo Os Vilarinho
BI :
Eliel Guilhen
BI :
Edson Luis
Production Company :
Hungry Man
Director :
Carlo Busato
Executive Producer :
Renata Correa
Executive Producer :
Rodrigo Castello
Managing Partner :
Alex Mehedff
Line Producer :
Filipe Francisquini
Director, Photography :
Lito Mendes da Rocha
Production Designer :
Marines Mencio
Post Production Coordinator :
Rodrigo Oliveira
Editor :
Rami DAguiar
Post Production Company :
Nash
Post Production Company :
Hungry Man
Finishing :
Marcos Camurati
Sound Company :
Big Foote BR
Soundtrack Composer :
Chris Jordo
Soundtrack Production :
Chris Jordo
Soundtrack :
Big Foote
Account :
Xanna D'Aguiar
Brand :
Mondelez
Client :
Mondelez

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Project Type