A 'Ring'-inspired Ghoul Enjoys Some Chocolate in Mondelez' Bizarre Ad
Samara Lookalike Learns About Sharing in Horror-Themed Spot
By
Ann-Christine Diaz
Published On
Jun 08, 2016
Editor's Pick
Wieden & Kennedy Sao Paulo and Hungry Man Director Carloa Busato bring a horrific twist to the candy ad in this spot for Mondelez candy bar Bis.
It stars a hair-covered ghoul who looks just like the creepy ghost Samara from "The Ring." She seems totally out of sorts as she scratches away at her sketchbook, and then a guy with a Bis candy bar shows up. He throws a piece of the chocolate at her, which helps to change her mood -- a bit.
The bizarre scenario is meant to illustrate how the candy bar is "made for sharing."
Credits
- Date
- Jun 08, 2016
- Agency :
- Wieden & Kennedy - Sao Paulo
- Executive Creative Director :
- Renato Simes
- Creative Director :
- Marco Martins
- Creative Director :
- Octavio Schiavon
- Copywriter :
- Rafael Campello
- Copywriter :
- Otavio Schiavon
- Art Director :
- Renata El Dib
- Art Director :
- Marco Martins
- Agency Producer :
- Regiani Pettinelli
- Agency Producer :
- Ricardo Balbin
- Account :
- Tiago Lima
- Account :
- Camila Mello
- Account :
- Daniela Janecek
- Creative Planner :
- Rodrigo Maroni
- Creative Planner :
- Luana Azeredo
- Creative Planner :
- Carolina Silva
- Social Media :
- Carolina Siper
- Media :
- Alexandre Ugadin
- Media :
- Rachid Antun
- Client Approval :
- Maximiliano Cardoso
- Client Approval :
- Diego Serantes
- Client Approval :
- Ana Sarro
- BI :
- Paulo Os Vilarinho
- BI :
- Eliel Guilhen
- BI :
- Edson Luis
- Production Company :
- Hungry Man
- Director :
- Carlo Busato
- Executive Producer :
- Renata Correa
- Executive Producer :
- Rodrigo Castello
- Managing Partner :
- Alex Mehedff
- Line Producer :
- Filipe Francisquini
- Director, Photography :
- Lito Mendes da Rocha
- Production Designer :
- Marines Mencio
- Post Production Coordinator :
- Rodrigo Oliveira
- Editor :
- Rami DAguiar
- Post Production Company :
- Nash
- Post Production Company :
- Hungry Man
- Finishing :
- Marcos Camurati
- Sound Company :
- Big Foote BR
- Soundtrack Composer :
- Chris Jordo
- Soundtrack Production :
- Chris Jordo
- Soundtrack :
- Big Foote
- Account :
- Xanna D'Aguiar
- Brand :
- Mondelez
- Client :
- Mondelez
Need a credit fix? Contact the Creativity Editors
Project Type
Related work

Mondelez: OREO created audio-led promocodes that tap into a playful language based on its Cookie

Mondelez: Cadbury's gently understated spot continues its theme of little acts of kindness in a gas station

Mondelez: Cadbury's safe-cracking audio game rewards listeners with chocolate
