A 'Ring'-inspired Ghoul Enjoys Some Chocolate in Mondelez' Bizarre Ad
Samara Lookalike Learns About Sharing in Horror-Themed Spot
Jun 08, 2016
Wieden & Kennedy Sao Paulo and Hungry Man Director Carloa Busato bring a horrific twist to the candy ad in this spot for Mondelez candy bar Bis.
It stars a hair-covered ghoul who looks just like the creepy ghost Samara from "The Ring." She seems totally out of sorts as she scratches away at her sketchbook, and then a guy with a Bis candy bar shows up. He throws a piece of the chocolate at her, which helps to change her mood -- a bit.
The bizarre scenario is meant to illustrate how the candy bar is "made for sharing."